You’ve led the music business from so many different sides. What’s the achievement you’re most proud of?
Being the road manager of Run- DMC and learning the essence of our business. Ultimately, the artist and the fan have to close the deal, and I realized that what Run-DMC did — and the Beastie Boys to an extent — was close the deal onstage. As we talk about the future of music and how the digital platforms provide much more music to many more people, I think live [performance] is going to be incredibly important.
A lot of people can fake a lot of shit digitally. But the truth will always be told where there is no agent, no manager, no DSP, no radio station between the artist and the fan. Mano a mano. I learned this in the three and a half years of being Run-DMC’s road manager. We separated ourselves from all the other rap artists emerging by burning down every single stage we came across.
So what do you think of the artists who were signed from TikTok during the pandemic and have never performed live?
Denne historien er fra June 2021-utgaven av RollingStone India.
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Denne historien er fra June 2021-utgaven av RollingStone India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Akshath Plots India Tour on the Back of Hit Song 'Nadaaniyan'
Mumbai artist's breezy love song took over streaming charts and short-video platforms
Aksh Baghla and 10CM Swap Languages in 'Spring Snow' Hindi Version
The Indian pop artist got the South Korean indie-pop artist to sing in Hindi on his hit song from the 'Lovely Runner, Part 8' soundtrack
Sukha Talks New EP '2003' and the Success of '8 Asle'
The Toronto-based Punjabi artist also looks back at hits like 'Sangdi' and the EP 'Undisputed'
Masrat Un Nisa on Channeling Raj Begum in Upcoming Film 'Songs of Paradise'
Inspired by the legendary Kashmiri voice Raj Begum, the singer talks about working with filmmaker Danish Renzu, who has also called on her for songs with his label Renzu Music
How Daira's 'Jaadoo Bastar' Tapped Into Chhattisgarh Tribal Stories
Mumbai rock band teamed up with artists including Lakheshwar Khudaram and Hindi lyricist Alok Ranjan Srivastava for five songs and a documentary that goes behind the scenes of the project
Peekay Embraces Djent on 'Merciless' and Plots an L.A. Move
The Hyderabad artist worked with guitarist Jonathan Edward and prog band Skyharbor's Keshav Dhar on the track
The Derelicts Take a 'Highway Drive' on Euphoric New Song
The Kochi disco-pop/electronica band introduce a science fiction-informed storyline for their first release since 2018
Sudan on How 'Happy Accidents' Led To His Genre-Defying Debut Album
Mumbai-based producer and multiinstrumentalist launched 'Sudan?' in August with a collab-heavy list of guests including Tejas, Frizzell D'Souza and more
Zubin Mehta Talks Symphony Orchestra of India Concerts
The Mumbai-born conductor leads a slightly offbeat selection for the SOI Autumn 2024 Season, taking place on Aug. 17 and 18, followed by Aug. 24 and 25
Ameya Saraf: 'I Wanted to Do Music for Life the First Time I Picked Up a Guitar'
Los Angeles-based Indian composer and producer worked his way from the rock scene to assisting pop artist Arjun Kanungo at the latter's Promethean Studio in Mumbai