Over the past few years, the world has been enraptured with the rise of South Korean pop titans BTS. The seven-member group have made their mark as one of the most important musical acts of our time, and their rise fueled the success and eventual worldwide expansion of their label HYBE Corporation (formerly Big Hit Entertainment) and its numerous subsidiaries. What was once a company on the verge of bankruptcy is now one of the leading names in South Korean entertainment and a rising power in global pop culture — it’s staggering to comprehend, but fascinating to map.
HYBE Corporation’s Global CEO Lenzo Yoon–who has been with the company since 2010 — joins Rolling Stone India for an in-depth breakdown of their artist recruitment and development process, marketing strategies and global business expansions.
Where it all began
Denne historien er fra July 2021-utgaven av RollingStone India.
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Denne historien er fra July 2021-utgaven av RollingStone India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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SPICE WORLD
Ice Spice ignored the haters, commanded our attention, and became a new kind of star. Next up: a great debut album
Pritam: THE HIT MAKER
INSIDE THE MIND OF HINDI FILM MUSIC DIRECTOR PRITAM CHAKRABORTY, WHO RECENTLY WON HIS FIRST NATIONAL AWARD FOR BRAHMASTRA: PART ONE - SHIVA, ON HOW HE CREATES SCORES THAT ENDURE AND SONGS THAT CLOCK MILLIONS OF STREAMS
K-Drama Flashback: 'My Name'
'My Name,' starring Han So-hee in the titular role, deftly subverts gender norms in society via a story of relentless fight for revenge
LAST NIGHT I DREAMT I WENT TO SILENT HILL AGAIN
The 'Silent Hill 2' Remake has you returning to that restless dream from 23 years ago
FIFTY FIFTY: 'WE'LL CONTINUE TO SHOW OUR BEST SELVES'
Fifty Fifty's single 'Cupid' was a viral hit. The K-pop girl group is back with renewed vigor, releasing its new album, 'Love Tune.' The following interview covers details, insights, and anecdotes
EXCISE DEPT: 'IT WAS IMPORTANT TO CREATE STRONG, BOLD CONTRASTS'
From An Armory Of Instruments To Personal Stories Told With An Uncharacteristic Straightforwardness, The Delhi/Goa Band Are Taking Over The World With Their Latest Full-Length
Mali is Heading to SXSW Sydney in October
For the longest time I have known that my music has a significant market outside the country,' says the Chennai/Mumbai pop artist
Ji Chang-wook, Lee Jun-ho, and Cha Eun-woo to Star in Superhero K-Dramas
Features the upcoming 'Twelve,' 'Cashero,' and 'The Wonder Fools' with the Korean stars in exciting new roles
Yoon Seobin Makes a Stylish Comeback with 'Rizz'
The Korean actor and singer well-known for starring in the K-drama Kissable Lips' returns to the music scene after a 10 months hiatus
Markio Tanaldo Pours Out Emotions in 'Mera Koi Na'
The Arunachal Pradesh singer-songwriter's second release is a poignant Hindi song that pays tribute to his late father
