MM July 13 Bruce Springsteen seduces the masses.
THE CBS HOSPITALITY enclosure was shielded from the rest of the stadium backstage area by a structure that took the form of a car, a very big car with number plates bearing the legend: BRUCE. The correct pass entitled you to walk through the passenger doors into the world of New Jersey. Or as close as they could get to it.
Here, the walls were covered with posters of Springsteen, the bar was stocked high with Budweiser and Colt 45, and the caterers were selling “Bruceburgers – 100% beef”, “Mainstreet dogs” and “E Street cheesecake”. A man dressed as a US cop strolled purposefully around the popcorn stand.
When Bruce Springsteen comes to town, even the record company goes crazy.
The build-up, of course, had been going on for months, the existing fanaticism fuelled by 127 hit records from Bruce and a progressively hysterical reaction from Fleet Street. Finally, the nation was gripped in an agony of waiting.
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Music With a Capital 'M'
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MM July 13 Bruce Springsteen seduces the masses.
