Bindu Gopal Rao looks at a recent report which shows the real scale of the sportswear market in India.
If you had followed the recently concluded Rio Olympics closely, you would have observed that the athletes were all well-dressed. In fact most sportspersons today pay attention to what they wear and this is naturally a niche apparel segment that is growing at a good rate. A report titled ‘Sportswear Market in India, 2015’ by IMAGES F&R Research estimates India’s active sportswear market (including sports footwear, apparel and accessories) at ₹6,000 crore, growing at 13 per cent, a year.
NEW LAUNCHES
The latest in the sports apparel collection available in the Indian market concentrates on delivering a look which is sporty yet fashionable. Scott Sports, India has just launched its bike-wear collection which comprises of bicycle-specific jerseys and padded shorts. “The jerseys feature top-of-the-line breathable, technical fabric with antibacterial properties to keep the riders comfortable during their bicycle rides. They also have back pockets to help carry small essentials for the rider. The padded shorts feature an anatomic gel padding to prevent saddle sores occurring post medium or long rides. They also feature a silicone gripper to keep the shorts from creeping up and ensure an optimum fit,” says Jaymin Shah, Country Manager, Scott Sports, India.
Denne historien er fra October 2016-utgaven av Apparel.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra October 2016-utgaven av Apparel.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
All About Dressing As You Want
A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.
Online Shopping Likely To Reach $1.2 Trillion By 2025
Market Watch
Weaving A Sustainable Future
Brinda Gill talks to Ashita Singhal, awardwinning weaver, designer and social entrepreneur, and founder, Paiwand Studio, who is committed to converting textile waste into new, meaningful textiles.
Summer of 2022
Heer Kothari walks our eager onlookers through the runways of New York, Milan and Paris, exploring the nuance of summer styling for men in 2022
Journeying for the Joth
Brinda Gill drafts the interesting journey of Vinay Narkar, a textile designer and revivalist based in Solapur, spared no effort in the pursuit of joth, one of the lost weaves of Maharashtra, and reviving it.
Go Digital - Get Organised Reshamandi Style!
Heer Kothari explores India’s first and largest market-place, digitising the natural textile supply chain. It is a full stack ecosystem in the form of a super app, starting from farm to fashion.
Erotissch – Stitching differently
Chitra Balasubramaniam explores Erotissch, a brand by women for women, based on the concept of ‘Bed to street wear'.
Colourful Fable
A. DAS interviews Karan Torani to find out the inspiration behind the designs of his label Torani and his thoughts on it being widely welcomed and connected well.
Going #PLUS
Heer Kothari explores the growth of the Plus Size apparel segment in India.
Endorsing Desi Oon
Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry
