HOW DID YOU DECIDE TO STEP INTO THE FASHION INDUSTRY?
Growing up, I was always creatively inclined. I enjoyed all creative expressions – from sketching and painting, to trousseau packing to bed cover designing. I have had no formal training in fashion and chose to learn on the job, journeying through every minor detail and its process. I have over 14 years of experience in this industry. The most important lesson I have learnt is that designing is all about detail. I have worked with, and under, well-known designers like Shantanu & Nikhil and Suneet Verma, and have gained in-depth knowledge of fashion, designing, production, administration, business and more.
WHAT INFLUENCED YOU TO SET UP YOUR OWN BRAND?
I am a spiritual person and I believe that there is a higher power above us all. My spiritual guru encouraged me to start something of my own. His confidence in me and persuasion motivated me to start my label. After procuring enough knowledge about the craft of fashion designing, the technicalities and administration of the business, I decided to launch my label in 2010. Being a calm person is one of my primary characteristics, and I follow that principle in everyday life. That is how I came up with the brand name Samatvam. It means equilibrium – a calm state of mind, which is an extension of myself.
WHAT DID YOU HAVE IN MIND FOR YOUR BRAND?
Denne historien er fra September 2021-utgaven av Apparel.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra September 2021-utgaven av Apparel.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
All About Dressing As You Want
A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.
Online Shopping Likely To Reach $1.2 Trillion By 2025
Market Watch
Weaving A Sustainable Future
Brinda Gill talks to Ashita Singhal, awardwinning weaver, designer and social entrepreneur, and founder, Paiwand Studio, who is committed to converting textile waste into new, meaningful textiles.
Summer of 2022
Heer Kothari walks our eager onlookers through the runways of New York, Milan and Paris, exploring the nuance of summer styling for men in 2022
Journeying for the Joth
Brinda Gill drafts the interesting journey of Vinay Narkar, a textile designer and revivalist based in Solapur, spared no effort in the pursuit of joth, one of the lost weaves of Maharashtra, and reviving it.
Go Digital - Get Organised Reshamandi Style!
Heer Kothari explores India’s first and largest market-place, digitising the natural textile supply chain. It is a full stack ecosystem in the form of a super app, starting from farm to fashion.
Erotissch – Stitching differently
Chitra Balasubramaniam explores Erotissch, a brand by women for women, based on the concept of ‘Bed to street wear'.
Colourful Fable
A. DAS interviews Karan Torani to find out the inspiration behind the designs of his label Torani and his thoughts on it being widely welcomed and connected well.
Going #PLUS
Heer Kothari explores the growth of the Plus Size apparel segment in India.
Endorsing Desi Oon
Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry
