Bindu Gopal Rao profiles some of the popular denim brands in the market, today.
Denim is a much-favoured revolutionary fabric, spreading its flavour across India. The retail revolution in the country is fuelling the growth of the denim fabric, taking it to tier I, II, III towns and cities. Consumers have begun to understand that denim offers value for money— along with fashion and style quotient—while maintaining versatility in the products. Denim is becoming a staple product for every wardrobe, despite India having one of the lowest per capita consumptions in the world that offers far more opportunities. The denim industry in India is managing healthy growth rate of 15-18 per cent, per annum.
SPYKAR JEANS
Denne historien er fra December 2016-utgaven av Apparel.
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Denne historien er fra December 2016-utgaven av Apparel.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
All About Dressing As You Want
A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.
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Market Watch
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Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry