Bindu Gopal Rao narrates the story of Voonik - a fashion marketplace with a focus on personalisation. Through an exclusive chat with Sujayath Ali, Co-Founder and CEO Voonik.com, she understands the parameters that set the brand apart from the rest.
Voonik has built a sophisticated stylist recommendation functionality and using their in-house AI platform; users discover the most relevant fashions that suit their bodies, lifestyles, personalities and budgets. Customers can shop using the Voonik Android App, iOS, website for saris, kurta, kurtis, dress materials, dresses, tops, jeans, jeggings, leggings, jewellery, lingerie and more. Voonik is India’s first personal shopping app. The Bengaluru-based funded startup was started with a vision to be ‘every woman’s personal stylist’. Voonik has a highly differentiated proposition of offering a free online personal stylist in an app to its users. It also brings the convenience of multiple stores on one single cart. With over 15,00,000 products from more than 4000 stores, including top online stores, and 3000 brands are made available to discerning users interested in shopping for fashion that makes them look good. Voonik offers the largest catalogue of women’s fashion products.
Voonik is the leader in the unbranded fashion category with an annual GMV rate of over 120 Million USD. It has over 20 million registered users, with 17 million app downloads. Voonik has built best-in-class personalisation technology that made it the most engaging e-commerce app in India. On the supply side, it has over 15 lakh products from more than 22,000 sellers. Voonik has a highly scalable ‘lean’ marketplace business model where it operates without inventory and fulfillment centres. Sujayath Ali, CoFounder and CEO of Voonik, has over a decade worth of experience in Product Management, E-commerce, Analytics, Cloud Computing,
Denne historien er fra November 2017-utgaven av Apparel.
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Denne historien er fra November 2017-utgaven av Apparel.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
All About Dressing As You Want
A. Das uncovers the current trend which is all about dressing as you want. Easy, over-sized, baggy fits and unstructured cuts are ruling every wardrobe.
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Market Watch
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Brinda Gill talks to Ashita Singhal, awardwinning weaver, designer and social entrepreneur, and founder, Paiwand Studio, who is committed to converting textile waste into new, meaningful textiles.
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Heer Kothari walks our eager onlookers through the runways of New York, Milan and Paris, exploring the nuance of summer styling for men in 2022
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Brinda Gill drafts the interesting journey of Vinay Narkar, a textile designer and revivalist based in Solapur, spared no effort in the pursuit of joth, one of the lost weaves of Maharashtra, and reviving it.
Go Digital - Get Organised Reshamandi Style!
Heer Kothari explores India’s first and largest market-place, digitising the natural textile supply chain. It is a full stack ecosystem in the form of a super app, starting from farm to fashion.
Erotissch – Stitching differently
Chitra Balasubramaniam explores Erotissch, a brand by women for women, based on the concept of ‘Bed to street wear'.
Colourful Fable
A. DAS interviews Karan Torani to find out the inspiration behind the designs of his label Torani and his thoughts on it being widely welcomed and connected well.
Going #PLUS
Heer Kothari explores the growth of the Plus Size apparel segment in India.
Endorsing Desi Oon
Brinda Gill discovers India’s indigenous wools, locally called Desi Oon, which hold potential for use in the apparel industry
