![2020 A YEAR OF SHOCKS](https://magarticles.magzter.com/articles/3845/586327/60227f46b7786/2020-A-YEAR-OFSHOC-KS.jpg)
Suddenly India and the world came to an abrupt standstill when Covid-19 struck with such force that humanity was left shocked and quite unprepared for what was going to unfold. On March 24, 2020, India announced a total lockdown, which caused havoc amongst the citizens both rich and poor and for small and large businesses.
Social distancing, limited guests at parties and weddings, closure of stores, offices and businesses created misery in the lives of professionals as well as humanity in general.
FASHION INDUSTRY IN TURMOIL
The fashion business that has been one of the biggest earners in the domestic and export markets came to a virtual standstill. It depended on migrant artisans who were now jobless, penniless and were trudging on foot back to their villages, through the summer heat as the industries shut down.
Designers struggled to pay their staff, as business reached zero levels. Moving into online mode, designers tried to unload cancelled orders and unsold garments. There was an avalanche of discounts from designers, brands and retailers but the locked-in-their-homes as well as ‘Work From Home’ corporates didn’t need clothes but hoped to hang on to their jobs. As the months passed by and lockdowns were gradually eased around the states, the fashion industry emerged hesitantly from its forced hibernation. The first digital presentation by the Fashion Design Council of India with the India Couture Week 2020, which featured twelve designers over six days unveiled their opulent bridal and festive wear with which they hoped to resuscitate the fashion business. The virtual shows were eagerly witnessed on multiple platforms by thousands of viewers in the comfort of their homes from September 18 - 23.
Denne historien er fra January 2021-utgaven av Beauty Launchpad India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January 2021-utgaven av Beauty Launchpad India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
![2020: The Year of Hope](https://reseuro.magzter.com/100x125/articles/3845/586327/60226bafd0042/crp_2020-The-Year-ofHope.jpg)
2020: The Year of Hope
2020: The Year of Hope is a collaborative project between the renowned Indonesian mother and son duo,
![Dating Cosmoprof India 2021](https://reseuro.magzter.com/100x125/articles/3845/586327/60226e3a54e53/crp_Dating-Cosmoprof-India-2021.jpg)
Dating Cosmoprof India 2021
Cosmoprof announces the launch of Signature Event - a b2b trade show for the beauty industry, combining physical and virtual services.
![CHERYL'S COSMECEUTICALS LAUNCHES #CHERYLSBROWSEANDSHOP](https://reseuro.magzter.com/100x125/articles/3845/586327/60226cbe74b75/crp_CHERYLS-COSMECEUTICALS-LAUNCHES-CHERYLSBROWSEANDSHOP.jpg)
CHERYL'S COSMECEUTICALS LAUNCHES #CHERYLSBROWSEANDSHOP
Enables 15,000+ salons to provide professional skincare solutions at the consumers’ doorstep
![Quick Styling : By Schwarzkopf Professional](https://reseuro.magzter.com/100x125/articles/3845/586327/60226aabf1e7e/crp_Quick-Styling-By-Schwarzkopf-Professional.jpg)
Quick Styling : By Schwarzkopf Professional
Schwarzkopf Professional India and brand ambassador Florian Hurel introduces Quick Styling Techniques.
![Open for BUSINESS](https://reseuro.magzter.com/100x125/articles/3845/586327/60226f3e58f12/crp_Open-for-BUSINESS.jpg)
Open for BUSINESS
Amidst the turmoil that the Indian beauty Industry has undergone in the past year, these new salons and stores offer a glimmer of hopefor the times ahead.
![Lakmé Fashion Week 2020 - Digital First Season Fluid Edition](https://reseuro.magzter.com/100x125/articles/3845/586327/602295a307037/crp_Lakm-Fashion-Week-2020-Digital-First-Season-Fluid-Edition.jpg)
Lakmé Fashion Week 2020 - Digital First Season Fluid Edition
The Lakmé Fashion Week 2020 Digital First Season Fluid Edition held from October 21 to 25 brought the new Lakmé Absolute Spotlight collection only for eyes to the forefront.
![2020 A YEAR OF SHOCKS](https://reseuro.magzter.com/100x125/articles/3845/586327/60227f46b7786/crp_2020-A-YEAR-OFSHOC-KS.jpg)
2020 A YEAR OF SHOCKS
In January 2020 as the world welcomed the New Year, little did anyone realise what the global conditions would be like for the rest of the twelve months.
![#When Corona Came Knocking](https://reseuro.magzter.com/100x125/articles/3845/586327/60227d80438cf/crp_When-Corona-Came-Knocking.jpg)
#When Corona Came Knocking
The Indefatigable Pammy Kaul after a lot of requests, agreed to pen her journey through the pandemic. Its special because she thought out of the box, selfl essly and has perhaps set a unique precedent to think community.
![Hair - Here and now](https://reseuro.magzter.com/100x125/articles/3845/586327/60013a74cfb99/crp_Hair-Here-and-now.jpg)
Hair - Here and now
What’s new in hair-town? Read on to know more!
![Of Captain Marvels & Wonder Women](https://reseuro.magzter.com/100x125/articles/3845/544614/5fa002b50ce22/crp_Of-Captain-Marvels-Wonder-Women.jpg)
Of Captain Marvels & Wonder Women
Three inspiring women chalk different paths for their lives and succeed in achieving their goals. Let’s have it from them.