KÉRASTASE - Defining Luxury in Hair Care & Style

In an exclusive chat with Beauty Launchpad’s Esha Gakhar, Rachit Mathur - GM, Kérastase India details the luxury haircare brand’s plans down the lane as COVID-19 brings about major changes in the industry and consumer behaviour.

- Rachit Mathur

MOVING WITH THE TIMES

The current scenario, though challenging, has actually opened up new opportunities for all of us. We are testing and learning every day. We are perfecting new ways of working and collaborations with our partners have only become stronger. The industry was immensely hit due to the complete shut-down a couple of months ago, however, we can see it inching towards revival week on week.

We are working closely with our partner salons to devise plans to connect with new and existing consumers, be it through our Social Commerce channel, in-salon promotions and offer, or advocacy and media campaigns. Consumer sentiment is also changing with people learning to live with the virus and willing to step back into salons. Ensuring a safe and comfortable consumer experience is something our salons take seriously and they have therefore taken all possible measures to make this happen.

NEXT AT KÉRASTASE

October 2020 will see the launch of K-Water in a new Instant Gloss Blow-dry service.

K Water is a resurfacing treatment with unique technology for intensely shiny, hydrated, and lightweight hair. It resurfaces the hair’s micro irregularities to give smooth and fluid hair with 5X more shine in minutes.

The K-Water Instant Gloss Blow-dry service comprises the following 3 steps:

• Shampoo

• K-Water application at the backwash with immediate rinse out