New Horizons for Ekta Cosmetics

Ekta Cosmetics recently launched a new skincare brand – Jeannot Ceuticals, in partnership with the manufacturers of Skeyndor, the renowned skincare brand from Spain. Beauty Launchpad spoke to Ravi Mittal - Managing Director, Ekta Cosmetics, about the company’s business strategy and plans for the new brand, as well as their commitment to raising standards and quality across the Beauty and Salon Industry.

- Isha Gakhar

Ekta Cosmetics Limited (ECL) was founded by Ravi Mittal with a vision to make the company a force to be reckoned with in the beauty and cosmetics industry, by bringing the most prestigious brands and world-class training to India. With a repertoire of global beauty and skincare brands, including Make-Up Studio, Skeyndor, Tas Merah, Depileve, and Jeannot Ceuticals, Ekta Cosmetics is constantly working towards skill development, by conducting seminars and training sessions across the country.

With state-of-the-art training facilities in New Delhi, Mumbai, Jaipur & Jalandhar, Ekta Cosmetics hosts leading national and international trainers to provide extensive training to Indian industry professionals. In an exclusive conversation with Beauty Launchpad India, Ravi Mittal - Managing Director at Ekta Cosmetics, reveals the company’s plans for the Indian market.

As every salon has its client base, it can offer the Jeannot Ceuticals’ services to them and can also expand their client base by offering better results. We can help them generate more business by building client loyalty. We plan to reach out to all the B+ and B category salons in the country. Skeyndor is available at A+ and A category salons.

What are your plans for the brand - since it comes from Skeyndor’s table - how will you differentiate between the two?