Biba Girls Setting Trends In Ethnic Wear

The kidswear market is evolving on a great scale with so many new trends and styles pouring in. Siddharth Bindra, Managing Director, Biba talks to Images BOF about Biba Girls and the emerging trends in ethnic kidswear category.

Today’s kids are the new fashionistas who love to be in trend. The trend of preference for occasion specific clothing has started gaining momentum even among kids, which is making ethnic wear the most preferred choice among kids.

Biba (promoted by Biba Apparels Pvt. Ltd.), a well known women’s ethnic wear brand in India launched its kidswear range in 2010 called, Biba Girls. The collection comprised Indo-ethnic outfits designed for girls aged between 2 to 15 years. Since then Biba has became the flag bearer and was seen as one of the major players in the category. States Siddharth Bindra, Managing Director, Biba, “Kidswear is a growing category in the apparel segment, however it is predominantly owned by the unorganised players. According to the Technopak Report released in 2013, the kidswear industry consisting of western and ethnic garments alone contributed 20 percent of India’s apparel market and is expected to grow by 22 percent by 2023. Kidswear segment in India is a very niche category with few selective, organised players and kids ethnicwear segment had even lesser players. Seeing the void in the market, Biba created a separate kidswear segment.”

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