Roadster Pioneering Experiential Retail In India

`The Roadster Store’, the first-of-a-kind retail store in India, designed and executed by Restore offers a seamless online to offline experience to the consumer. The state-of-the art design allows the customers to just walk into the store and see the road come alive on a video wall. Co-Founder and Director Lisa Mukhedkar of Restore, spoke about some highlight features of the store to Images BOF.

Myntra’s first offline store for one of its in-house brands, Roadster, opened its doors to treat shoppers to a pioneering experience. The first impression of the difference of the Roadster store is, the clearly visible technology. But, the idea of that experiential store runs deep. It stands on the solid ground of creating an unforgettable experience through design and technology.  

Roadster is among the top choices of denim aficionados when it comes to apparel, footwear and accessories. The brand is modeled on an outdoor life style. When Restore created the Roadster store, it was with a singular purpose of giving the shoppers an experience like never before.  

The customer experience design and the design of the space, which resembles a garage, form a symbiotic relationship and create the desired experience. While the space design brings alive the brand’s identity, the customer journey helps the shopper immerse in different aspects of the brand and do much more than just shopping.