Guess, one of the world’s most recognised fashion watch brands, is admired for look and functionality alike! The brand entered India in 2006 and today has affi rmed itself as the leader and pioneer in the watch industry. In an open dialogue with BoF, Ivana Perovic Shah, CEO, AP Group, the Distributors & Retailers for Guess Accessories for India, discusses the brand’s decade-long presence in India and the way forward.
Guess Watches has completed 10 years in India. Can you summarize its journey?
Ivana Perovic Shah (IPS): Guess watches was launched in India in 2006 and over the course of the last 10 years, has firmly established itself as the leader and pioneer in the watch industry. Launched exclusively in the country with Watches of Switzerland; today it has its retail presence across 17 standalone Guess stores, 107 shop-in shops in leading department stores ( such as Lifestyle, Shoppers Stop, Ethos), online portals, and all leading multi-brand watch retailers. The brand is also poised to launch its e-tail platform for Indian consumers soon.
Over the years, Guess watches has seen some major creative milestones in the country with the launch of its best-selling timepieces like the Blue Rigor and the animal print collection. Most recently, the brand released their first ever smart watch Guess Connect in 2015.
Elaborate on the evolution of creative direction for the brand.
IPS: Evolution of creative direction for Guess watches is closely linked with the Guess brand. As the Guess brand stands for all things young, sexy and adventurous, it evolves year on year, season to season as the leader in fashion. The brand evolves with its customers. As the frontrunner of fashion, Guess watches introduced animal prints to the fashionistas. It was also the first in making blue the new black. It patented Indigo Blue and created the Blue Streak collection. Of late, Guess watches introduced athleisure looks with splashes of colour, keeping the brand hot and fun.
Which are the designs/watches you reckon as the best-sellers?
IPS: Guess watches is known for fashion forward designs. Every season we have a best seller; Guess Animal Print Gold watch for ladies and Guess Blue/Rose Gold Rigor for men have been the topselling timepieces of all time.
Denne historien er fra April 2017-utgaven av Business Of Fashion.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra April 2017-utgaven av Business Of Fashion.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Alia Bhatt's Ed-a-Mamma expands offline with first store at Jio World Drive, Mumbai
Ed-a-Mamma, Ed the eco-conscious clothing brand founded by Alia Bhatt, has launched its first standalone store at Jio World Drive in Mumbai. The brand specialises in sustainable kids and maternity wear, aiming to promote responsible fashion choices among families.
Foot Locker comes to India with Metro Brands Ltd, launches first store at Select City Walk
Foot Locker inaugurated its omnichannel launch in India on October 19th with Metro Brands Ltd managing physical stores and Nykaa Fashion overseeing its e-commerce operations.
Timex Group India Ltd reports record-breaking quarter, surges 37% in revenue
Timex Group India Ltd has recorded its most successful quarter to date. With the company marking its 170th year, TGIL reported an all-time high revenue of Rs 172 crore for Q2 FY25.
Honasa Consumer Ltd. names Dr.Kaustav Guha as Vice President of R&D
Hana onasa Consumer Limited has Lannounced the appointment of Dr. Kaustav Guha as Vice President of Research & Development. In this role, Dr. Guha will enhance the company's R&D capabilities and drive product innovation across Honasa's portfolio, which includes brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth's.
TechnoSport expands retail footprint with largest store in Tiruppur
Active sportswear manufacturer, TechnoSport launched its largest retail store in Tiruppur, marking a step forward in its expansion strategy across India. This store, spanning 1,500 square feet, aims to meet the rising demand in Tiruppur and surrounding areas.
Cantabil expands nationwide with 13 new stores
Cantabil antabil Retail India Ltd. has announced the opening of 13 new stores in October, increasing its store count to 569 across India. This expansion adds locations in cities such as Zirakpur, Dehradun, Pilibhit, Pune, Jaipur, Jodhpur, Lucknow, Prayagraj, Vadodara, Aurangabad, and Sagar.
IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan
In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices... In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices...
Duke Fashions (India) Ltd.
Founded in 1966 by Komal Kumar Jain, Duke Fashions has established itself as a pioneering brand in the Indian apparel and footwear industry.
THE INDIAN DENIM MARKET IN 2024: An Analytical Overview
The Indian denim market is poised for significant growth, with a projected compound annual growth rate (CAGR) of 15% from FY2023 to FY2028. By FY2028, the market size is expected to reach USD 7.82 billion...
Orry x Flying Machine capsule collection launches in Bengaluru
Apparel brand Flying Machine has launched its limited-edition Orry x Flying Machine capsule collection in Bengaluru after a successful debut in Delhi.