Styling Is Like An Episode Of Criminal Minds
COUTURE Africa|October 2018

Winnie Odande, 32, Fashion stylist, Founder and Creative Director of Dande Styles.

Jackline Mukami 
Styling Is Like An Episode Of Criminal Minds

For anyone who loves fashion, becoming a wardrobe stylist seems like a career straight from heaven. Spending your days shuffling through gorgeous clothes, and playing dress up with personalities doesn’t even remotely sound like an actual job. However, becoming a fashion stylist is difficult business and unless you have a mentor, you are really on your own. We talk to Winnie Odande to get a glimpse into the universe of creative women and how it gets reflected in fashion.

CA: Styling is like an episode of the ‘Criminal minds’ series.

WO: For anyone who loves fashion, becoming a wardrobe stylist seems like a career fallen straight from heaven. Spending your days shuffling through gorgeous clothes, and playing dress up with personalities doesn’t even remotely sound like an actual job. It sounds like fun. However, becoming a fashion stylist is difficult business and unless you have a mentor, you are really on your own. We talk to Winnie Odande to get a glimpse into the universe of creative women and how it gets reflected in fashion.

CA: Who is Winnie?

WO: Winnie Odande is an all-round creative; a fashion lover, a fashion stylist and a blogger. I am the Founder and Creative Director of Dande styles; a styling company that provides styling services ranging from personal styling, editorial work, print and commercial styling, merchandise styling, and much more.

CA: Tell us more Dande styles.

WO: Dande Styles was birthed in 2014, as a means to an end. I started Dande styles by selling stuff online. That is basically how I got into fashion industry. With time, I came to learn that most people needed to know how to style and pair up their pieces. And that was how my blog was also born. I saw business in styling. The blog was more of an avenue to promote my styling.

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