It’s tough but well worth the sweat and tears. While it’s both challenging and exhilarating to get your brand off the ground and watch it grow, sustaining your biz among the competition, volatile economy, as well as unpredictable market changes will require you to be constantly on your toes. Fortunately, there are things you can do to ensure your business grows sustainably.
We’ve spoken to four boss ladies who’ve redefined what it means to be ambitious, created their businesses from the ground up and are successfully running it. Here are some of their tips on sustaining your business in an ever-changing corporate world.
GROW GRADUALLY
Starting small is a no-brainer. It’s important to hone your brand first before expanding your product or service range. Punya Athukorala, designer and owner of Linen Atelier, always knew she wanted to be both a designer and store owner. But to get to where she is she began by designing clothes for Colombo Fashion Week and Mercedes-Benz Fashion Week five years ago. “I’ve always wanted to have my label so I started supplying my clothes to Cotton Collection and Cool Planet, and I’m still doing it,” she shared. “I focused only on linen fabric and handmade lace, capturing the market. At the time, it was a novel concept, fusing handmade garments with traditional techniques.” Today, Punya has opened her store on Flower Road.
Denne historien er fra October 2019-utgaven av Cosmopolitan Sri Lanka.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra October 2019-utgaven av Cosmopolitan Sri Lanka.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Letting go of fear
Oozing confidence, Shalindri Malawana learned a long time ago how to take on anything life thrust at her.
Conservation and care
Savera Weerasinghe’s career, from a non-profit to the manufacturing industry to sustainability, has always had a single common theme: start small, think big.
A woman with a cause
Shiandra Gooneratne is in a bat t le against an age-old enemy and plans to make a difference
Telling stories making space
Nabeela Yaseen created a platform for women and girls to feel safe, seen, and supported. She never expected just how many of them would need it.
Saving the environment
Anoka Abeyrathne, a conservationist and social entrepreneur, is only just getting started
Doing her own thing
Shifani Reffai has done a lot of different things. But she’s done them all her way.
Dance etched in her veins
Thajithangani “Thaji” Dias lives and breathes dance
Changing mindsets
Randhula De Silva, CEO of Hatch and Director of GIZ, is a disrupter at her core. And she’s just get ting started.
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