Craft in Session
ELLE Singapore|September 2023
Embracing High-quality Craft And Attention To Detail, Tumi's Georgica Collection Showcases Performance, Innovation And Sophistication, And All This Is Highlighted By A Campaign Fronted By Singer-songwriter And Actress Reneé Rapp Who Perfectly Embodies The Brand's Vision To Never Stop Excelling
JAMIE LEE
Craft in Session

In the 1960s, Tumi's founder Charlie Clifford stumbled upon a Peace Corps programme in Peru, where he worked with local small businesses that taught him all of the know-hows of running a start-up, and instilled in him a deep appreciation for craftsmanship. Five years later, in 1975, Clifford founded Tumi, taking its name from the tumi knife, a national symbol of Peru that represents good luck. When the brand introduced its soft yet functional black-on-black ballistic travel bags in the 1980s, the popular products made Tumi one of the top luggage providers in the industry, and it has remained so ever since.

This FW'23, Tumi is focusing on Hypercraft, a mindset built on the brand's legacy which embraces the future and which encapsulates a more meticulous approach - one that incorporates detail, skill and ingenuity. Style, durability, versatility and functionality are key to crafting timeless Tumi products that integrate the brand's foundational values with modern techniques. This season, the brand focuses on innovation, sophistication and performance, with the iconic hardside luggage, 19 Degree, and launch the new Georgica women's collection along with its iconic Voyageur offerings.

At the centre of the brand's vision to continuously innovate, is global ambassador, singer and actress Reneé Rapp who stars in the brand's FW'23 campaign, alongside fellow ambassadors pro-footballer Son Heung-min and Formula One driver Lando Norris. The 23-year-old star's career trajectory has always been about forging her own path - be it moving from a small town, doing Broadway musicals in New York City, and even looking for her voice and sound to make music that she wants to make. Last month, Rapp finally released her highly-anticipated debut album, "Snow Angel". Not only does the record showcase her growth as a singer, but also her entering adulthood and grappling her emotions with love and relationships.

Denne historien er fra September 2023-utgaven av ELLE Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra September 2023-utgaven av ELLE Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA ELLE SINGAPORESe alt
Paradise In Slow Motion
ELLE Singapore

Paradise In Slow Motion

Lush landscapes, pristine beaches, colonial architecture, abundant wildlife and warm hospitality-Sri Lanka is a treasure trove of experiences best savoured at leisure.

time-read
3 mins  |
September 2024
Rebel With A Cause
ELLE Singapore

Rebel With A Cause

Stylistic dichotomies lie at the heart of Chinese designer Di Du's work. She shares how this love for the subversive has been the key to her namesake label's success.

time-read
3 mins  |
September 2024
Count The Seconds
ELLE Singapore

Count The Seconds

Never underestimate the power of a watch to elevate your look-even more so when it's a good-looking chronograph. These BELOW-40MM NUMBERS will do the trick.

time-read
4 mins  |
September 2024
The Promising Future Of Skin
ELLE Singapore

The Promising Future Of Skin

From ectoins to nutricosmetics to collagen banking, the latest cosmetic trends are looking bright.

time-read
2 mins  |
September 2024
Johnny Depp 'I Am The 2,000-Year-Old Man!'
ELLE Singapore

Johnny Depp 'I Am The 2,000-Year-Old Man!'

Johnny Depp is back in the limelight. Behind the camera, he has directed his second film, MODI, set for release this autumn. In front of the camera, he is still embodying "SAUVAGE" for Christian Dior Parfums with a new scent, "EAU FORTE". In this exclusive interview with ELLE, the polymorphous artist opens up about his creative journey.

time-read
8 mins  |
September 2024
A Timeless Love Story
ELLE Singapore

A Timeless Love Story

Far from being at war with each other, disparate generations can be brought together by tumultuous times-with transformative consequences. PHOEBE LUCKHURST celebrates the charm, comfort, and community found in an ageless approach to friendship.

time-read
7 mins  |
August 2024
CHIC in the city
ELLE Singapore

CHIC in the city

South Korean actress Mun Ka Young shows how to rock TUMI's fall 2024 collection that's inspired by the dynamic architecture of Seoul.

time-read
3 mins  |
September 2024
Igniting the Creative Spark
ELLE Singapore

Igniting the Creative Spark

MUST-SEE EVENTS AND EXPERIENCES WORTH CATCHING DURING Singapore Design Week.

time-read
1 min  |
September 2024
SPEED Queens
ELLE Singapore

SPEED Queens

Racing veteran Susie Wolff talks about closing the gender gap in motorsports with an all-girls racing championship.

time-read
5 mins  |
September 2024
Crème de la Crème
ELLE Singapore

Crème de la Crème

Ultra-luxurious moisturisers that will have your r skin looking like radiant perfection.

time-read
1 min  |
September 2024