Unlike most skincare beginnings, the story of Blé de Fonty doesn’t start off with a desire to fix a skincare problem. Instead, the co-founder Jeff Jiang pivoted the brand on the belief that all good things in life are best served fresh — like the taste of sweet spring water, the green mossy scent of a rainforest after a shower — and that list came to include beauty products too. After all, he (and his skincare formulation background) did win the heart of his lover, notably after he ran 3 kilometers just to deliver a tin of freshly formulated moisturiser to her.
With an unwavering conviction that freshness can be captured and capsuled, the “crazy formulator scientist” roped in two other idealistic friends, Cathy Shao and Kris Yap, from INSEAD (where they all studied skincare formulation) in 2016 to start research and manufacturing on fresh, effective, and preservative-free beauty solutions.
Denne historien er fra August 2020-utgaven av ELLE Singapore.
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Denne historien er fra August 2020-utgaven av ELLE Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
What Dreams May Come
Life as an actress can be an emotional roller coaster. Crazy Rich Asians star CONSTANCE LAU shares the highs, the lows, and everything else in between.
Just A Hint
Conspicuously More Understated Than Their Gem-set Cousins, These Subtle Rainbow-coloured Watches Are No Less Defiant In Their Insistence On Optimism And Style.
A cultural Conversation
With its Made of Makers programme, JAEGER-LECOULTRE has built a community of like-minded creatives who place innovation, craftsmanship and precision at the heart of all they do.
The Inner Lives Of Clothes
Compelling Fashion Doesn't Have To Be Ostentatious Or Overtly Conceptual, But It Does Need A Clear Identity And Character Of Its Own.
Journey to the WEST
Time to slip into some chaps and saddle up. Fashion's biggest brands are taking a turn at the rodeo.
The Mai Effect
Fresh off her cover shoot for ELLE Singapore-draped in head-turning Bvlgari jewels-Davika Hoorne radiates the charm and allure of a woman who's both wildly ambitious and perfectly content in her own skin. Here, the 32-year-old Thai-Belgian star reflects on two decades in the spotlight, and why she's not done dreaming just yet.
in Conversation
Cartier creative director MARIE-LAURE CÉRÈDE delves into the Maison’s haute joaillerie timepieces, while highlighting the importance of creativity and a happy team in her chat with CHARMAINE HO.
SPIRIT OF Samba
ENJOY A RIOTOUS NIGHT OUT WITH YOUR WELL-HEELED FRIENDS AT SUSHISAMBA SINGAPORE. COME FOR THE DRINKS AND STAY FOR THE REVELRYBUT DON'T FORGET TO DRESS THE PART.
OF WOMEN & SINGAPORE
From fashion trends that capture the cultural zeitgeist, to introspective opinion pieces about a life best lived, fashion historian NADYA WANG charts 31 years of ELLE Singapore history through its pages.
SPA AWARDS 2024
50 WINNING BEAUTY TREATMENTS TO GET YOU LOOKING FABULOUS FROM TOP TO TOE.
