Unlike most skincare beginnings, the story of Blé de Fonty doesn’t start off with a desire to fix a skincare problem. Instead, the co-founder Jeff Jiang pivoted the brand on the belief that all good things in life are best served fresh — like the taste of sweet spring water, the green mossy scent of a rainforest after a shower — and that list came to include beauty products too. After all, he (and his skincare formulation background) did win the heart of his lover, notably after he ran 3 kilometers just to deliver a tin of freshly formulated moisturiser to her.
With an unwavering conviction that freshness can be captured and capsuled, the “crazy formulator scientist” roped in two other idealistic friends, Cathy Shao and Kris Yap, from INSEAD (where they all studied skincare formulation) in 2016 to start research and manufacturing on fresh, effective, and preservative-free beauty solutions.
Denne historien er fra August 2020-utgaven av ELLE Singapore.
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Denne historien er fra August 2020-utgaven av ELLE Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Awakening After Adversity
Author and wellness advocate JILL ALPHONSO says the one thing that breast cancer taught her was to prioritise herself-a lesson every young woman must learn.
Miami Vibes
Urban art, dreamy beaches, Latin flavour...find out why these have made MIAMI a sought-after destination.
The Language Of Flowers
Young designers are falling for the subversive power of a classic motif.
The Joy Luck Club
The duo behind YanYan takes play very seriously. Phyllis Chan and Suzzie Chung share how they are shaking up the world of knitwear while having absolute fun.
Wild West
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Men Of The Hour
Fresh off the success of their drama, 4MINUTES, Thai actors Bible Wichapas Sumettikul and Jespipat Tilapornputt are on the cusp of international stardom.
Conquer The Day
As a versatile everyday watch with panache, LONGINES' new Conquest collection gets the job done very nicely.
Woman On A Mission
Rebecca Lim may have taken a step back from showbiz to settle into her new role as first-time mum, but the actress wants everyone to know that they haven't seen the last of Becks. She talks to ELLE about reconciling motherhood and career.
The Making Of An Icon
"SHOUT, SHOUT, LET IT ALL OUT," sings Fann Wong as glittering creations from Buccellati are carefully put on her.
Million Dollar Woman
With her dazzling confidence and supermodel aura, GIGI HADID is the embodiment of Rabanne's new Million Gold For Her fragrance.
