Designer Ashish Gupta Discuss His Love For Collecting Vintage Fabric
Elle India|September 2019
The designer’s latest foray into homeware stitches together history, storytelling and poetry in an eccentric collection of blankets. He sits down with Caroline Issa to discuss his love for collecting vintage fabric, ’90s-inspired patterns and finding lightness in fashion.
Rupangi Grover
Designer Ashish Gupta Discuss His Love For Collecting Vintage Fabric

Hidden behind a huge canopy of trees in his front yard, Ashish Gupta opens the door to his house and welcomes me into an oasis of urban Zen. Celebrated for his love of riotous color, sequinned bedazzlement and fearless activism, Gupta’s home is a place for collected treasures, with many spots for quiet contemplation—including a wooden porch that overlooks a mini jungle in his backyard. It’s the kind of home that prompted Matchesfashion.com’s fashion and buying director Natalie Kingham to give carte blanche to Gupta to create something for homes—and several months later, and soon the sold-out the collection of blankets with history and craft was flying off shelves. I sat down with him over a glass of water (with ice cubes, served on an unusually hot sunny day in London) to chat about new horizons, approaches, and the comfort of beautiful things.

Caroline Issa: How did the Matchesfashion.com collaboration come about?

Ashish: Natalie Kingham emailed me and said, “Oh my God, I love your house”, and “if you could do some homeware what would it be?” At that point of time, I was quite obsessed with these Kantha blankets that I had just brought back from India. And then I started reading up about them and found that they come from Bengal, and were made by illiterate women who would make these blankets at home. The blankets were a means for them to tell their story and the technique had been passed down through generations.

CI: So their stories are important?

A: I like the idea that a classic Disney print or ’60s floral or some weird, horrible digitally printed ’90s pattern is mixed with some beautiful Indian block print. And the other nice thing about it is that the collection is made of either vintage fabric or end-of-stock fabric that is usually dumped in landfills.

Denne historien er fra September 2019-utgaven av Elle India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra September 2019-utgaven av Elle India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA ELLE INDIASe alt
Bridal Trends, 2024 Edition
Elle India

Bridal Trends, 2024 Edition

Bralettes, corsets and mermaid skirts emerge as the new must-haves when it comes to wedding dressing

time-read
4 mins  |
ELLE Wedding Book 2024
All The Feels
Elle India

All The Feels

Maahi Shah takes a deeper look at the big little moments in a bride's life as she prepares for her wedding day

time-read
5 mins  |
ELLE Wedding Book 2024
ISLAND ESCAPADE
Elle India

ISLAND ESCAPADE

Here's why Fiji is the ultimate destination to celebrate your love.

time-read
1 min  |
ELLE Wedding Book 2024
ROMANTIC ESCAPES
Elle India

ROMANTIC ESCAPES

Wondering where to head for a honeymoon getaway? Isha Mayer recommends five luxurious destinations for your honeymoon

time-read
3 mins  |
ELLE Wedding Book 2024
The Taste Of Weddings
Elle India

The Taste Of Weddings

What goes behind planning those extravagant grazing tables and indulgent bites at weddings? Top gourmet caterers let Isha Mayer in on their processes

time-read
4 mins  |
ELLE Wedding Book 2024
Challenging Convention One Ritual at a Time
Elle India

Challenging Convention One Ritual at a Time

Maahi Shah speaks to five female priests who have been breaking new ground while upholding faith and pursuing a passion for learning

time-read
6 mins  |
ELLE Wedding Book 2024
FIJI: A TROPICAL FOR INDIAN HAVEN WEDDINGS
Elle India

FIJI: A TROPICAL FOR INDIAN HAVEN WEDDINGS

From pristine beaches to cultural familiarity, discover why Fiji is the perfect destination for Indian weddings.

time-read
2 mins  |
ELLE Wedding Book 2024
MAKE YOUR WEDDING FANTASY A REALITY
Elle India

MAKE YOUR WEDDING FANTASY A REALITY

The Westin Hyderabad Mindspace offers luxurious venues, exquisite dining and unforgettable moments

time-read
3 mins  |
ELLE Wedding Book 2024
SHINING BRIGHT EVERYWHERE
Elle India

SHINING BRIGHT EVERYWHERE

Lab-grown diamonds for every occasion—luxury and affordability

time-read
1 min  |
ELLE Wedding Book 2024
BRIDAL BEAUTY, REDEFINED
Elle India

BRIDAL BEAUTY, REDEFINED

Christine Ko, CEO of Moira Cosmetics, shares her insights on makeup for brides and the art of achieving radiant skin.

time-read
1 min  |
ELLE Wedding Book 2024