Change is never easy, especially when you’re trying to make cleaner choices with your wardrobe. There are multiple factors on your checklist that you look to tick off before hitting ‘add to cart’, whether it’s the aesthetic, fabric, craftsmanship, silhouette, and most importantly, the price. Sustainable brands often get a bad rap for being monotonous and overpriced. Okhai proves to be an exception. Launched by the Tata Chemicals Society for Rural Development, it aims to empower female artisans in rural India, socially and economically, by promoting traditional handicraft techniques that are in danger of dying out with increased industrial growth and rapid urbanisation. What began as a programme to support 350 women in the Okhamandal region of Gujarat, impacts more than 2,300 artisans around the country, today. Kirti Poonia, CEO of the organisation, talks about the unique business model that looks beyond profit and consumerism.
WORK FROM HOME
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Denne historien er fra June 2021-utgaven av Grazia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
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ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation
