2024 was a year of nostalgic revival and bold risks for the beauty landscape. Make-up, which in recent times had become passé with the dominance of clean girl beauty, finally got fun and creative again. The vibe for this year was all about heavy blushes, dark ombré lips, bleached eyebrows, gemstones, graphic eyeliners, and bold eyeshadow, reflecting a subdued rejection of the monopoly of clean girl beauty. That's not to say that the Hailey Bieber-esque make-up style is going anywhere any time soon. It had its share of the spotlight, but this time, other pop culture powerhouses like Chappell Roan, Sabrina Carpenter, and Charli XCX played a significant role in shaping some of the biggest make-up trends of the year.
We can all agree that for a make-up trend to remain popular for more than two weeks, let alone a year, is a huge feat in the world of Instagram and TikTok. However, within this, there were some that broke through the fleeting time cycle of microtrends, aesthetics, and cores, and made a lasting impact. It was the sultriness of espresso make-up, the sassiness of brat beauty, the iciness of frosty finishes, the otherworldliness of Y3K aesthetics, the richness of cranberry tones, and the playfulness of colourful hues that made the cut. As 2024 wraps up, we invited beauty content creators Rahil Sayed, Rida Tharana, Krutika (The Mermaid Scales), Deep Pathare, Ankush Bahuguna, and Leisha Patidar to bring their unique flair to these year-defining make-up trends.
Brat Beauty
Denne historien er fra December 2024/January 2025-utgaven av Grazia India.
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Denne historien er fra December 2024/January 2025-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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EVERYTHING UNDER THE SUN
We go beyond the sun, sand and tan at this tropical paradise
A Hard Pill To Swallow
This travelogue captures the 2023 Cricket World Cup that took place around India, including the Final that devastated us all
BAKING MEMORIES
From heirloom recipes to the scent of spiced fruits, Mumbai's bakers are preserving the art of Christmas cakes with heart and history
NO REST FOR THE WICKED
Costume designer Paul Tazewell's work in Wicked is a testament to how thoughtful design can enrich storytelling
HEARD OF THE 'PRETTY PERSON PROBLEM'?
Beauty experts are saying it's what happens when the genetically blessed go full-throttle on the tweakments...
HAPPY FEET
With Aquazzura's first boutique in India, creative director Edgardo Osorio discusses the brand's global appeal, its resonance with Indian clients, and the inspirations he finds in the country
STRAIGHT-TALKING
Fashion has always been a romance between the past and present for designer Kresha Bajaj
Dump, Discount, Or DESTROY?
As the beauty industry goes all out during the festive season, we unpack the fate of unsold holiday-themed products and the growing concerns of overconsumption
2024 TRENDS WRAPPED
Six beauty content creators showcase their interpretations of the most-talked-about trends that defined this year
RETURN TO ROOTS
The pioneer of outerwear gives you a distinct taste of British heritage and style
