A decade ago, buying a lipstick was simple - a good, smudge-free swatch and pocket-friendly price was all it took to add it to your shopping bag. Products were designed to excite, satisfy impulses, and leave you exhilarated, but that's not enough anymore. Now, it's not just about the pretty packaging anymore; they think about the people who made it, how the brand portrays beauty, whether it's inclusive and whether their ads are Photoshop-free. The beauty industry is undergoing a revolution, and one disruptive bunch is responsible for this big shift - Gen Z.
Out With The Old
Earlier, cosmetic companies sold us ideals of perfection and ever-lasting youth – no pores, no wrinkles, no greys, and no perceived flaws. And while Boomers and us geriatric millennials (an unfortunate term bestowed upon 30-somethings) spent a lot of time and energy living up to unrealistic beauty standards, it turns out these young guns just do not care. As graphic designer and new-gen beauty blogger Shalini Kutti (@urshaynesss) puts it, “There isn't a universal definition of beauty anymore it really does lie in the eyes of the beholder."
Denne historien er fra November 2021-utgaven av Grazia.
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Denne historien er fra November 2021-utgaven av Grazia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
More Than It Seams
Who says lace can’t be hewn from leather? Or that paper can’t sit on the body like a weathered old sweater? In a time of rampant production and boundless creativity, is material the final frontier for designers? When all else seems lost to the algorithm, fashion’s deceptive ingenuity requires us to look a little closer
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TABLE FOR ONE, PLEASE
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