A decade ago, buying a lipstick was simple - a good, smudge-free swatch and pocket-friendly price was all it took to add it to your shopping bag. Products were designed to excite, satisfy impulses, and leave you exhilarated, but that's not enough anymore. Now, it's not just about the pretty packaging anymore; they think about the people who made it, how the brand portrays beauty, whether it's inclusive and whether their ads are Photoshop-free. The beauty industry is undergoing a revolution, and one disruptive bunch is responsible for this big shift - Gen Z.
Out With The Old
Earlier, cosmetic companies sold us ideals of perfection and ever-lasting youth – no pores, no wrinkles, no greys, and no perceived flaws. And while Boomers and us geriatric millennials (an unfortunate term bestowed upon 30-somethings) spent a lot of time and energy living up to unrealistic beauty standards, it turns out these young guns just do not care. As graphic designer and new-gen beauty blogger Shalini Kutti (@urshaynesss) puts it, “There isn't a universal definition of beauty anymore it really does lie in the eyes of the beholder."
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Denne historien er fra November 2021-utgaven av Grazia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
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Is Restocking Our Fridges A New Form Of Self-Care?
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In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation
