For as long as we can remember, make-up and beauty have been synonymous with women. Look around – from overtly pink packaging to porcelain skin blown up on billboards, beauty products have been primarily made for and marketed to women. But as we enter this increasingly gender-inclusive decade, it’s time to finally acknowledge that beauty is for everyone.
Over the last couple of years, gender norms have blurred, and thankfully so. Mainstream fashion labels like H&M are launching unisex collections, and the beauty industry is soon following suit – now, beauty doesn’t have to look a certain way or come packaged as female-specific. And this seismic shift towards gender-fluid beauty came into the spotlight about three years ago, when international brands like CoverGirl introduced their first male brand ambassador, blogger James Charles.
BEAUTY FOR ALL
Denne historien er fra January 2020-utgaven av Grazia.
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Denne historien er fra January 2020-utgaven av Grazia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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More Than It Seams
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