How often have you seen deep blue eyes and wished yours were like them? Or seen fair, fuzz-free skin and cursed your hairy legs? I’ll admit it – far too many times. Mainstream media has a rather unfair habit of bombarding us with visuals of Western perfection – trying to sell products using pictures of people who look nothing like you. This is especially rampant in the beauty industry. Representation matters, and social media’s ensuring there’s plenty of it. South Asian influencers are on the rise to redefine the global beauty space as we know it. At a time when notions of beauty seem stringently set and everyone wants to look alike, these women are pushing for individuality, promoting diversity, speaking to their audiences transparently and creating feel-good communities across cultures.
DEEPICA MUTYALA @deepica
In 2015, Mutyala shot to fame with a viral YouTube video. It featured a make-up hack on masking dark circles with red lipstick, a tip that resonated with the needs of women of colour everywhere. From there on, she made guest appearances on The Today Show and Dr. Oz and went on to launch a community-driven beauty brand – Live Tinted. Born to Indian immigrants in the US, she grew up in an environment where, from time to time, she felt out of place. Given that background, today, she helms a digital community and a cosmetics company that’s not only selling products for South Asian women but is also helping fight colourism in a unique way.
Finding ‘Me’
Denne historien er fra October 2021-utgaven av Grazia.
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Denne historien er fra October 2021-utgaven av Grazia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Under The Needle
With filler-face phasing out, we are embracing the natural aesthetic but not how you might expect it
BUILDING A LEGACY
Driven by passion and a commitment to quality, this brand is making a mark in the luxury furniture market with a perfect blend of local artistry and global design
A WALK DOWN FIFTH AVENUE
From high fashion to historic landmarks, this coffee table book explores how Fifth Avenue became the heartbeat of New York's cultural and social scene
NO SEX, MO' PROBLEMS?
At a time when sex seems to be everywhere, women are experiencing a dip in their sexual desires. We find out why
MORE THAN IT SEAMS
Who says lace can’t be hewn from leather? Or that paper can’t sit on the body like a weathered old sweater? In a time of rampant production and boundless creativity, is material the final frontier for designers? When all else seems lost to the algorithm, fashion’s deceptive ingenuity requires us to look a little closer
TABLE FOR ONE, PLEASE
In a world obsessed with couplegoals, here’s why taking yourself out for a date might just be the ultimate love story
THE DREAM CANVAS
In the city that wholeheartedly embraces its role as a global cultural hub, the second edition of Art Mumbai promises to redefine creativity and innovation
SPRING FORWARD
Of hits, misses, and everything in between this season at Lakmé Fashion Week x FDCI
LUST-WORTHY LUXURY LABELS
To Light Up This Wedding Season
ICONIC DESIGN MEETS A MOBILE FUTURE
The new Dell XPS is designed for new age content creators and suave C-suite
