How often have you seen deep blue eyes and wished yours were like them? Or seen fair, fuzz-free skin and cursed your hairy legs? I’ll admit it – far too many times. Mainstream media has a rather unfair habit of bombarding us with visuals of Western perfection – trying to sell products using pictures of people who look nothing like you. This is especially rampant in the beauty industry. Representation matters, and social media’s ensuring there’s plenty of it. South Asian influencers are on the rise to redefine the global beauty space as we know it. At a time when notions of beauty seem stringently set and everyone wants to look alike, these women are pushing for individuality, promoting diversity, speaking to their audiences transparently and creating feel-good communities across cultures.
DEEPICA MUTYALA @deepica
In 2015, Mutyala shot to fame with a viral YouTube video. It featured a make-up hack on masking dark circles with red lipstick, a tip that resonated with the needs of women of colour everywhere. From there on, she made guest appearances on The Today Show and Dr. Oz and went on to launch a community-driven beauty brand – Live Tinted. Born to Indian immigrants in the US, she grew up in an environment where, from time to time, she felt out of place. Given that background, today, she helms a digital community and a cosmetics company that’s not only selling products for South Asian women but is also helping fight colourism in a unique way.
Finding ‘Me’
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Denne historien er fra October 2021-utgaven av Grazia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
All Eyes On THIS
Meet the newest standout brands on Grazia's beauty desk
Is Restocking Our Fridges A New Form Of Self-Care?
All the reasons why #restocking may not be as calming as it seems
SAVOUR THE TASTE OF SOUTHEAST ASIA
In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation
