Belonging to a generation that has witnessed the birth and evolution of Instagram over the past decade has been an intriguing observation in algorithms and human behaviour. What began as a platform we all meandered abstractedly has now transformed into a calculated marketplace of wallpaper sunsets, immaculate selfies, and curated OOTDs. Today, the once carefully planned content that passed through an assembly line of filters and scrutiny has metamorphosed (ha, see what I did there) into a slot machine of relatively imperfect imagery.
Grainy, blurry photos, pixelated and hyper-zoomed in, the perfect flat lays of meals have been replaced with flash photography of half-eaten pasta and leftovers. And it’s not uncommon to come across the occasional crying selfie – puffy eyes, greasy hair, and everything. So, what happened to the so-called Instagram aesthetic?
Denne historien er fra January 2022-utgaven av Grazia.
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Denne historien er fra January 2022-utgaven av Grazia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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EVERYTHING UNDER THE SUN
We go beyond the sun, sand and tan at this tropical paradise
A Hard Pill To Swallow
This travelogue captures the 2023 Cricket World Cup that took place around India, including the Final that devastated us all
BAKING MEMORIES
From heirloom recipes to the scent of spiced fruits, Mumbai's bakers are preserving the art of Christmas cakes with heart and history
NO REST FOR THE WICKED
Costume designer Paul Tazewell's work in Wicked is a testament to how thoughtful design can enrich storytelling
HEARD OF THE 'PRETTY PERSON PROBLEM'?
Beauty experts are saying it's what happens when the genetically blessed go full-throttle on the tweakments...
HAPPY FEET
With Aquazzura's first boutique in India, creative director Edgardo Osorio discusses the brand's global appeal, its resonance with Indian clients, and the inspirations he finds in the country
STRAIGHT-TALKING
Fashion has always been a romance between the past and present for designer Kresha Bajaj
Dump, Discount, Or DESTROY?
As the beauty industry goes all out during the festive season, we unpack the fate of unsold holiday-themed products and the growing concerns of overconsumption
2024 TRENDS WRAPPED
Six beauty content creators showcase their interpretations of the most-talked-about trends that defined this year
RETURN TO ROOTS
The pioneer of outerwear gives you a distinct taste of British heritage and style