Midway through his interview, Nelson Yap, founder of home-grown menswear label Benjamin Barker, asks: “Have you heard of the Bored Ape?
Unfortunately, not really. Just enough to know that international celebrities, including American talk show host and comedian Jimmy Fallon, NBA superstar Stephen Curry and socialite Paris Hilton, all own one and are proud members of the Bored Ape Yacht Club (BAYC). The 39-year-old Singaporean, it seems, is also part of this exclusive club, having purchased a Bored Ape recently for about $200,000. For the uninitiated, BAYC is a sold-out collection of 10,000 profile pictures of a primate, each with its own character traits and outfits, minted as non-fungible tokens, or NFTs.
Yap's sharing of this information is not without reason. We're currently finalising our assets to launch our very own NFT collection, and my Bored Ape, dressed in Benjamin Barker, will be utilised as the storyteller for the launch, he reveals the news with excitement in his voice.
He remains rather tight-lipped about the details of the collection that is set to launch in the metaverse in the next couple of months, but shares that holders of the NFTs will be able to dress avatars in the brand's pieces, such as motorcycle and hunting jackets, three-piece suits, blazers and parkas.
It's like a game, he elaborates. For now, we have planned a year-long road map for this storytelling fashion journey, with various touchpoints so that our customers will look forward to the next drop. Plus, they will also be able to receive exclusive physical merchandise.
Denne historien er fra March 2022-utgaven av Harper's BAZAAR Singapore.
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Denne historien er fra March 2022-utgaven av Harper's BAZAAR Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Great Unknown
It's a fresh chapter for Thai actress Nuttanicha "Nychaa" Dungwattanawanich as she strikes out on her own.
FINDING XANADU
Adventure, magic and freedom await in the land of the blue sky, Mongolia.
TALKING POINTS
From the worlds of Art, Culture, Travel and Design.
TIMELESS LUXURY
In Hosanna Swee and Tom Chng's stunning apartment, an eye for detail and love for horological collectibles reveals an elegant and minimalist escape.
PRIM FOR PRIMETIME
Chanikarn \"Prim\" Tangkabodee reminisces on her journey from a child actor to a superstar in-the-making.
INSPIRATION
The suave music artiste is no stranger to the world of fashion. In fact, he describes fashion as the forefront of his and his family's personal expression, as well as a form of manners.
WELL, SUITED?
As attitudes towards dress codes shift, is the suit about to exit our closets?
DARK HORSE
In his next role and what is easily his most challenging character to date―actor Brian Ng wants one thing from you: your hatred.
THE POWER OF PERETTI
In a hidden village of Sant Marti Vell in Spain, where Elsa Peretti lived, loved and created enduring symbols of design and beauty for Tiffany & Co., Kenneth Goh traces and marvels at her 50 years of legacy.
REDEFINING ROYALTY
Chaumet's Charles Leung talks to BAZAAR about the beauty and the resilience of the 244-year-old French jewellery brand in a new era.