The Promise Of Something Blue

Tiffany & Co. takes the business of its diamonds very seriously, with efforts towards sustainability and traceability ensuring you have a gem you can truly be proud of in every facet. What better stone is there to stand as a celebratory symbol of your lifelong love and commitment?

It’s not an overstatement to say that Tiffany & Co. invented the modern engagement ring as we know it. When the brand’s founder Charles Lewis Tiffany introduced the Tiffany Setting in 1886, he gave the world a design that would soon become the blueprint of what an engagement ring is: A ring with a diamond held up high above its gold band by six discreet prongs, just so that it can shine with abandonment—and shine brilliantly it does in a multitude of ways.

For one, the American luxury house has an extremely strict criteria on which gems make the cut: Just 0.04 percent of the world’s gem grade diamonds have what it takes to be a Tiffany diamond. Then there’s the fact that every Tiffany diamond above 0.18 carats comes wrapped with the jeweller’s promise of sustainability, traceability and transparency, to ensure that the stone you choose is as pure and beautiful as the love you celebrate.

AN UNWAVERING COMMITMENT

This is in no small part thanks to Tiffany & Co.’s Diamond Source Initiative. Launched in 2019, the initiative saw the House committing itself to 100 percent geographic transparency; and promising to provide clients with information on the country or region of origin for every newly sourced, individually registered diamond above 0.18 carats.