The Renaissance Woman

Bvlgari’s “Serpenti Through the Eyes of...” project returns, this time with Yoon Ahn of Ambush injecting her inimitable cool into the Roman classic. She tells Jeffrey Yan about the power of playtime and reinvention

- Jeffrey Yan

Yoon Ahn may have had her start in the music, nightlife and streetwear scenes of Tokyo, but a look at her résumé these days seems to indicate that she has quite simply taken over the world. Ambush, the jewellery line she founded in 2008 with her husband, Japanese rapper Verbal, has since grown into a full-fledged fashion label. Her acumen for bleeding the edges and cultivating a vast social network comprising fashion and culture’s most powerful players has resulted in collaborations with brands likes of Gentle Monster, O„ -White, RIMOWA, Undercover and Nike—which, more often than not, sell out the moment they drop. Even giant apparel and accessories brands such as Converse and Uniqlo clamour for her magic touch. Ahn’s rise to the top of the fashion establishment culminated with her appointment as Jewellery Director for Dior Men by her close friend Kim Jones.