But one of the powers of fashion is also its ability to reflect the times, and in these times of grave uncertainty, the industry has shown surprising resilience and adaptation—putting thoughts of profitability aside to throw its considerable muscle and resources behind relief, research and emergency efforts.
When the virus first started seeping out of China in January, the major fashion weeks still carried on. It wasn’t quite business as usual—face masks and hand sanitisers were spotted everywhere, from front rows to backstage—but the threat hadn’t yet exploded to its current scale. When Giorgio Armani cancelled his Milan Fashion Week show in lieu of a virtual live stream, more than a few viewed it as an abundance of caution.
In the weeks since, Italy has turned into an epicentre of the pandemic; hospitals were overwhelmed. Fashion brands sprang into action. The Armani Group donated €1.25 million to Italian hospitals. The Prada Group donated six intensive care and resuscitation units to three Milanese hospitals. Donatella and Allegra Versace each pledged €100,000 to Milan’s San Raffaele hospital. Moncler gave €10 million to support the construction of a new hospital with 400 intensive care units. Kering committed €2 million to Italy and Tod’s, €5 million. Bvlgari and Dolce&Gabbana poured money into research efforts focused on finding a cure.
Denne historien er fra May 2020-utgaven av Harper's BAZAAR Singapore.
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Denne historien er fra May 2020-utgaven av Harper's BAZAAR Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
FASHION IS POWER
American author, filmmaker, psychologist and educator Roberta Degnore who teaches a world-first course called "The Psychology of Gender, Perception, and Self-Expression in Fashion" at New York's Fashion Institute of Technology argues that fashion is anything but frivolous.
The Italian Who Does It Better
After fifty years in fashion, Giorgio Armani—the man and the brand is still a force to be reckoned with.
Most Stylish Women 2024
Stylishness isn’t just about being fashionable. Instead, it’s a blend of self-assurance, passion and stories that makes the idea of style so multifaceted and rich. From a mother and daughter duo who approach dressing up with equal exuberance, to an entrepreneur championing the varied tales of batik to a singer-songwriter showing her chic chops with a walking stick, meet the 10 women who inspire us with their singular takes on personal style.
CITY ON HIGH
One city, 10 collaborators, 10 collections-Moncler lit up Shanghai with its City Of Genius showcase.
PRETTY NOVEL 172
Franck Muller presents its smallest skeleton movement to date in beautiful miniaturised novelties from the Round collection.
THE JOIE
Chopard's newest global brand ambassador Bella Hadid details her appreciation for the Maison and what she loves about its jewellery.
SOUL SEARCHING
In Rajasthan, India, a first-time visitor explores two stunningly singular Aman properties and experiences the raw and powerful beauty of the northwestern state.
INTO THE BLUE
With the Rolex Perpetual Planet Initiative, the watchmaker is on a mission to safeguard our most precious resources, including the Nusa Penida Marine Protected Area in Indonesia.
LIFE IN TRANSIT
Entrepreneur and creative multi-hyphenate Sherry Ang shares how her transitional home blends elegant simplicity with the vibrant chaos of family life.
YES,CHEFS!
BAZAAR talks to three of the hottest names in Singapore's culinary scene to get the hot, hard truths of the trade.
