Who's The Boss?

Break the gender rules and pick watches that build form, function and great looks into a power-packed ticking jewel on your wrist.

- Zhuan Lee

Today, it is not unusual to see a man wearing a timepiece embellished with diamonds, or a woman wearing a watch with a large dial. Both the watch aficionado as well as the casual wearer refuse to be confined to the expectations of what watches are suitable for them. Many female watch lovers, including celebrities like Charlize Theron and Megan Thee Stallion, have shown that they do not necessarily want to wear delicate, ladylike timepieces. Yet it has taken some time for the watch and jewellery houses to catch up to the genderless aesthetic that has taken the fashion world by storm. Today, there is a growing movement towards classifying timepieces by their size rather than presenting as men's or women's watches. At the inaugural Singapore edition of the LVMH Watch Week that took place in January this year, Zenith presented a new 36mm version of its popular Defy Skyline collection. Smaller than the original 41mm model, the compact size sits well on women-and men-who appreciate its clean and sporty lines but found its predecessor too clunky. Last year, the brand also discontinued all gender-based search functions on their official website, removing terms like "men", "women" and "unisex". It might seem like a small step, but this revolutionary approach in the watch world will only open up the options for its customers even further. Zenith has already observed a growing interest in larger pieces among their female customers, while more men were buying their smaller, diamond-set watches.

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