You may or may not know Emma Chamberlain, but you'd definitely know the Emma Chamberlain style of vlogging. The content-Emma reviews vegan fast food; Emma preps for Coachella; Emma gets a nose piercing-is almost beside the point. The style is the key; the appeal is in the authenticity. In her videos, she speaks directly to her audience, delivering her monologues in a fast-paced, stream-of-consciousness, and unvarnished manner. Bloopers not only make the cut, but are also played big for laughs; her timing is impeccable and her camerawork, unpretentious; she zooms in close on her (usually makeup-free) face or some other easily missed detail to emphasise a point; she curses, she belches; she adds irreverent bits of text and audio, and she distorts her voice and features all for comic effect. It's a winning formula. Since launching her YouTube channel in 2017, Chamberlain now has some 11 million subscribers on the platform and more than 15 million followers on Instagram. In two months, she will turn 21.
A true digital and social media native, Chamberlain started watching YouTube videos when she was six and soon graduated to making them. At 16, she dropped out of high school to make a full-time career out of YouTube. I enjoy sharing vulnerable sides of myself as well as the fun, light-hearted ones, to hopefully make people smile and to make them feel comfortable. I want people to feel understood when they hear me talk, or comforted by it in one way or another, says Chamberlain on what drove her to start making videos and, more recently, podcasts. As for her decision to leave school, she says: It's not like I wanted to succeed at school because I had a heartfelt goal. I wanted to be good at school and to go to a good school because I wanted to brag about it. When I really thought about it, that's what a lot of people did-it's not about their passion in life or a means to making money.
Denne historien er fra March 2022-utgaven av Harper's BAZAAR Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2022-utgaven av Harper's BAZAAR Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Great Unknown
It's a fresh chapter for Thai actress Nuttanicha "Nychaa" Dungwattanawanich as she strikes out on her own.
FINDING XANADU
Adventure, magic and freedom await in the land of the blue sky, Mongolia.
TALKING POINTS
From the worlds of Art, Culture, Travel and Design.
TIMELESS LUXURY
In Hosanna Swee and Tom Chng's stunning apartment, an eye for detail and love for horological collectibles reveals an elegant and minimalist escape.
PRIM FOR PRIMETIME
Chanikarn \"Prim\" Tangkabodee reminisces on her journey from a child actor to a superstar in-the-making.
INSPIRATION
The suave music artiste is no stranger to the world of fashion. In fact, he describes fashion as the forefront of his and his family's personal expression, as well as a form of manners.
WELL, SUITED?
As attitudes towards dress codes shift, is the suit about to exit our closets?
DARK HORSE
In his next role and what is easily his most challenging character to date―actor Brian Ng wants one thing from you: your hatred.
THE POWER OF PERETTI
In a hidden village of Sant Marti Vell in Spain, where Elsa Peretti lived, loved and created enduring symbols of design and beauty for Tiffany & Co., Kenneth Goh traces and marvels at her 50 years of legacy.
REDEFINING ROYALTY
Chaumet's Charles Leung talks to BAZAAR about the beauty and the resilience of the 244-year-old French jewellery brand in a new era.
