Fashion's Next Frontier
Harper's Bazaar Malaysia|January 2020
Forget eco-friendly plant dyes, upcycled fabric scraps, and paper packaging—the answer to fashion’s sustainability problem lies in tech.
Grace O'Neill
Fashion's Next Frontier

Of all the potential saviours of the fashion industry, Christopher Wylie—the green-haired tech-head with a penchant for camo print best known for his role in the Cambridge Analytica scandal—seems like an unlikely candidate. Post-Analytica, the data specialist makes an unexpected pivot into fashion, accepting consultancy gig with H&M. His appointment came as part of a sweeping big-data-focused strategy launched by the high street giant to help tackle its waste issue, which had landed it in hot water in 2017 when it was reported that the company sent millions of dollars’ worth of unused products to a power-plant incinerator.

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Denne historien er fra January 2020-utgaven av Harper's Bazaar Malaysia.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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