She has 26.4 million followers on Instagram, an estimated net worth of more than $756 million, and a billion-dollar beauty empire. there’s no doubt 34-year-old Huda Kattan has made it big, and there are no signs that she’s slowing down anytime soon
Kylie Jenner isn’t the only one who’s made her fortune selling makeup. Beauty-blogger-turned-beauty-boss Huda Kattan is also on the Forbes list of America’s Richest Self-Made Women this year for her eponymous billion-dollar cosmetics brand. The US-born, Dubai-based beauty mogul gained popularity doing makeup tutorials online, then founded Huda Beauty with her two sisters in 2013. Starting out with false eyelashes (that were a huge hit and famously worn by Kim Kardashian), the brand now offers liquid lipsticks, eyeshadow palettes, foundation and more.
Today, Huda Beauty is the top-selling cosmetics brand in Sephora in the Middle East and is set to be in more than 900 stores in the US and 600 globally by the end of 2018. Ahead of the much-anticipated Singapore launch in Sephora stores this month, we caught up with Kattan for an exclusive interview.
We’re excited that Huda Beauty is finally available in Singapore. What took so long?
We have known for a while now that we wanted to launch into Singapore, but we needed to do it right. We would have launched a long time ago if we could as we saw that a huge portion of sales on our website were coming from Singapore. But we are still a small company and we use relatively small manufacturers in Italy, so we had to make sure we had enough product to launch properly and meet demand.
You have a huge social media following. Have your followers influenced the products you create?
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