Girl Power
L'OFFICIEL Singapore|April 2017

Elaine Kim finds purpose not only in giving back, but levelling the entrepreneurial playing field for women in Singapore.

Kenny Loh
Girl Power

Elaine Kim is the kind of woman women admire. When the stylish mother of three young boys – Luke, Kyan and Nate – isn’t making her rounds at HCA Hospice Care where she works as a palliative care doctor, she has her hands full with Crib, a non-profit social enterprise which she co-founded with her good friends Tjin Lee, Marilyn Lum and Mei Chee back in 2014. How does she manage? “I think it’s understanding that there are seasons in life. There are some seasons where I focus on one thing more than the other,” says Kim. “Knowing your priorities and being very conscious of allocating time to what really matters help as well.”

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