Affordable skincare lines – or what some people called “entry-level skincare” – bottled in vibrant, attention-grabbing packaging, contained “watered-down” formulations (a Happy Meal version of skincare, if you will), and of course, with a more affordable price tag – were often launched by high-end brands to market to the younger market.
However, the main gripe, apart from the above mentioned, was that the products were often made based on the assumption that young face skin type is oily and requires less potent concentration of active ingredients, as though the generalization is always accurate.
That was the perception of, at least, a decade ago. Today, it’s a whole different story. According to TABS Analytics’ 2016 beauty buying survey, millennials have become the highest and heaviest buyers of skincare products. With information so readily and instantly available via Google searches and YouTube tutorials, millennials and Gen Z are far more savvy, not just about their skin concerns, but also about the vast plethora of international and indie beauty labels that can easily be purchased online.
Dior Hydra Life
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Denne historien er fra May 2020-utgaven av MEN'S FOLIO Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The Last Word
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Best Supporting Act
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