Affordable skincare lines – or what some people called “entry-level skincare” – bottled in vibrant, attention-grabbing packaging, contained “watered-down” formulations (a Happy Meal version of skincare, if you will), and of course, with a more affordable price tag – were often launched by high-end brands to market to the younger market.
However, the main gripe, apart from the above mentioned, was that the products were often made based on the assumption that young face skin type is oily and requires less potent concentration of active ingredients, as though the generalization is always accurate.
That was the perception of, at least, a decade ago. Today, it’s a whole different story. According to TABS Analytics’ 2016 beauty buying survey, millennials have become the highest and heaviest buyers of skincare products. With information so readily and instantly available via Google searches and YouTube tutorials, millennials and Gen Z are far more savvy, not just about their skin concerns, but also about the vast plethora of international and indie beauty labels that can easily be purchased online.
Dior Hydra Life
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Denne historien er fra May 2020-utgaven av MEN'S FOLIO Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Forged in Steel
Franck Muller celebrates Sincere Fine Watches’ 7Oth anniversary with avery special Vanguard.
Made For Modern Life
The Volvo EX30 is the much-needed vehicle for a joyful and fuss-free ride.
Eastern Charm
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When Worlds Collide
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Business Means Business: Cathay Pacific
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Malaysia's New Zenith
Celebrating the first Malaysian Zenith boutique in The Exchange TRX.
Two-Timing
Cartier's timekeeping greats for 2024 range from the classic to the experimental.
Racing Through Time
Celebrating Rolex’s timeless relationship with motor racing.
A Man And His Watch
Men's Folio Malaysia speaks to watch collectors about the first watch that drew them into the hobby.
A Cartoon's Charm
Cartoon watches might seem childish but there are reasons to feel otherwise, especially if the nostalgia transports one back to childhood days.
