Sustainable Fashion: Making to last
MODEL WORLD MAGAZINE|MODEL WORLD MAGAZINE MAY - JUNE 2021
Designers are increasingly committing themselves to sustainability, and fashion shows are going online—all reducing their environmental impact in the bargain.
Niyi Aderibigbe
Sustainable Fashion: Making to last

In October, the International Federation of the Red Cross and Red Crescent Societies (IFRC) said that torrential rainfall, river floods, and flash floods had affected 192,594 people across 22 states in Nigeria, leading to 826 injuries, 155 fatalities, and displacing 24,134 people in just two months.

“This hits close to home, and puts in perspective everything being said about climate change,” reacted Ose Okpamen, creative director and founder of Hollerose, a Nigerian fashion brand based in Lagos. “It hurts more that my industry is probably responsible.” The environmental impact of the textiles and fashion industry across the world—not just in Nigeria—is well documented. Okpamen says that is exactly why sustainability has been a key part of her brand since she launched in 2012.

“To curb waste, we have practiced made-to-order or bespoke for couture pieces and this has been very popular locally. We make samples, market them and create for clients based on demand,” she enthuses. Environmentalists now see made-to-order as the future of sustainable fashion.

As a brand committed to sustainability, Okpamen’s Hollerose has also pursued environment-friendly opportunities, recycling pieces of leftover fabrics to make fashionable accessories.

“We also have an alterations arm that helps to mend damaged garments or convert them into more stylish pieces for our clients,” Okpamen adds, noting that this is better than throwing away the garment altogether—a usual occurrence since Africa became a dumping ground for second-hand clothing from the West and cheap imports from Asia flooded the African markets.

Denne historien er fra MODEL WORLD MAGAZINE MAY - JUNE 2021-utgaven av MODEL WORLD MAGAZINE.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra MODEL WORLD MAGAZINE MAY - JUNE 2021-utgaven av MODEL WORLD MAGAZINE.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA MODEL WORLD MAGAZINESe alt
How to Empower Resilience in Your Kids
MODEL WORLD MAGAZINE

How to Empower Resilience in Your Kids

Kids face challenges in life, teenager coaching helps your kids to build resilience and be able to bounce back, empower optimism, problem-solving, and take risk.

time-read
1 min  |
MODEL WORLD MAGAZINE JULY - AUGUST 2021
IT'S SPRING & IT'S IN THE 80'S… THE 1980'S!
MODEL WORLD MAGAZINE

IT'S SPRING & IT'S IN THE 80'S… THE 1980'S!

RUNWAY COLLECTION NEGRIS LEBRUM IS FEELING NOSTALGIC

time-read
2 mins  |
MODEL WORLD MAGAZINE JULY - AUGUST 2021
Sustainable Fashion: Making to last
MODEL WORLD MAGAZINE

Sustainable Fashion: Making to last

Designers are increasingly committing themselves to sustainability, and fashion shows are going online—all reducing their environmental impact in the bargain.

time-read
4 mins  |
MODEL WORLD MAGAZINE MAY - JUNE 2021
You Don't Need Fast Fashion In Your Life
MODEL WORLD MAGAZINE

You Don't Need Fast Fashion In Your Life

There have been times in the past few years when I’ve walked past a Zara or H&M store and lingered in front of the window, wishing I could go in and drop $ or $ on a cute top or dress. The old me, years ago, would have done it – not because I needed the outfit but because it was fun and affordable. But that was before I knew what I do now about the fast fashion industry and just how atrocious it is for the environment.

time-read
3 mins  |
March - April 2021
The 'Unbundling' of NYFW, Over 300 Fashion Nova Workers in L.A. Have Gotten Covid-19
MODEL WORLD MAGAZINE

The 'Unbundling' of NYFW, Over 300 Fashion Nova Workers in L.A. Have Gotten Covid-19

As IMG rolls out its official schedule for New York Fashion Week, Chantal Fernandez breaks down the changes in its calendar, as well as the CFDA s, and in the ways designers present new collections more broadly, in Business of Fashion.

time-read
1 min  |
March - April 2021
TikTok-Approved Beauty Products You Need Now
MODEL WORLD MAGAZINE

TikTok-Approved Beauty Products You Need Now

Say hello to another affordable drugstore beauty product you need to add to your makeup routine if you want long and luscious lashes.

time-read
2 mins  |
March - April 2021
GET YOUR FRONT ROW SEAT TO VIRTUAL FASHION SHOWS
MODEL WORLD MAGAZINE

GET YOUR FRONT ROW SEAT TO VIRTUAL FASHION SHOWS

It’s hard to remember now, but it was during the fall ready-to-wear shows last February that the fashion world first became aware of the coronavirus, even before it had been declared a global pandemic.

time-read
5 mins  |
March - April 2021
5 MAJOR FASHION MOMENTS TO REMEMBER FROM THE SS21 COUTURE CATWALK
MODEL WORLD MAGAZINE

5 MAJOR FASHION MOMENTS TO REMEMBER FROM THE SS21 COUTURE CATWALK

Drama, decadence and a whole load of attitude — Couture Fashion Week unleashes a welcome dose of escapism at the best of times, let alone in.

time-read
3 mins  |
March - April 2021
What Botox Cosmetics Are and Where You Can Find Them
MODEL WORLD MAGAZINE

What Botox Cosmetics Are and Where You Can Find Them

Botox cosmetics are basically another term for the procedure that is done which involves Botox. What happens is that the Botox cosmetics which are involved are put into a person’s face in order to reduce or sometimes even completely eliminate the look of fine lines and wrinkles.

time-read
1 min  |
November - December 2020
What Are Natural Cosmetics
MODEL WORLD MAGAZINE

What Are Natural Cosmetics

Nature offers innumerable products which can be wisely utilized in preparing different types of cosmetics. Plant products are the most widely used ingredients in natural cosmetics. Thus, they are also often referred to as herbal cosmetics.

time-read
2 mins  |
November - December 2020