In the wake of #MeToo, the men’s rights movement is pushing back, supported by women who believe feminism has caused a crisis of masculinity.
Every now and then, an advert comes along that is so explosive it feels like a hurricane tearing through the cultural discourse. Opinions ricochet across the political spectrum and, in its wake, the damage is dissected by newspaper columnists, radio pundits, and strangers fighting it out on Twitter. Gillette’s recent advert was precisely that.
When ‘We Believe: The Best Men Can Be’ dropped in January, it immediately went viral, clocking up 4 million views in less than 48 hours. Playing on its own strapline, the advert questions whether, after endless sexual misconduct allegations against men, this really is the best men can do. As it comes to a close, scenes of men laughing at women being sexually harassed and a line of dads shrugging ‘boys will be boys’ as they watch their sons brawl on the ground, are replaced with men intervening to stop the catcalling, fights and bullying; becoming role models for a new generation because ‘the boys watching today will be the men of tomorrow’.
Denne historien er fra June 2019-utgaven av Marie Claire - UK.
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Denne historien er fra June 2019-utgaven av Marie Claire - UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Uma Thurman
‘I Managed To Stay In The Business That I Love All My Life, And I Know That’s Not A Given. I Can’t Not Feel Lucky About It, No Matter What The Downsides Can Be’.
Pollution Proof Your Life
From your daily commute to your wood-burning stove, you’re unwittingly inhaling a variety of toxic substances. But you can take action to reduce their impact, reveals Claire Thorp.
We Love Lucy
From a star-making turn in Bohemian Rhapsody to a leading role in sassy new Netflix show The Politician, Lucy Boynton is ready for her close-up. Here, she tells Jane Mulkerrins about her life-changing year.
Human Touch
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Facing The Floods
Photographer Gideon Mendel has spent 12 years capturing the extreme rise in flooding across the globe. Here, he tells Marie Claire about the devastating human impact.
'Learn How To Please Yourself First' –and Other Sex Tips From Our Mums
Three mothers and daughters explain how talking openly to each other about sex, identity and pleasure has strengthened their relationship and enriched their love lives
10 Mindful Ways To Approach Health And Well-Being
From cortisol-free fitness to stress-busting diets and calm skin, Fiona Embleton reveals ten mindful ways to approach health and well-being
Sex Crimes on Campus
This month, thousands of female students will head for university, but many will become the victims of sexual assault and harassment.Polly Dunbar investigates the alarming rise of college rape culture.
Fight The Fear
Approximately ten million people in the UK suffer with a debilitating phobia. When Charlotte Haigh’s fear of flying threatened to damage her mental health, she took action…
Celine Dion
‘Growing Up, I Used to Feel Awkward and Insecure. I Remember Not Feeling or Looking My Best’
