IS A HOODIE JUST A HOODIE? How closely does one worn by a college-going Tokyo hypebeast amused at tourists posing at Shibuya Crossing resemble that of a thirty-something in Delhi heading to Perch for artichoke ravioli? Streetwear is a looming term that, according to Hypebeast’s Streetwear Impact Report, roughly translates to ‘fashionable casual clothes’—the whole gamut of bombers, parkas, hoodies, sneakers, tees, sweatshirts and elastic-waisted things that are cool and comfortable.
The concept that had its roots in 1980s and ’90s surf culture and hip-hop has, for long, been a canvas for self-expression for which mainstream ‘fashion’ had no place. Over the years it’s come to occupy centre stage, up to a point where it has congealed into a sort of homogenous mass, with more common denominators than differentiators. In the Indian subcontinent, though, a slew of home-grown labels are adding granularity and excitement to a monochrome, even-textured landscape.
While early pioneers included the likes of Dhruv Kapoor and Huemn, we now have newer labels bringing something valuable to the table. Whether it is incorporating regional crafts into silhouettes that rely on a more universal place-agnostic aesthetic, breaking the traditional supply-chain models to manufacture less and manufacture responsibly, or using recycled and salvaged material, streetwear has smartened up.
Denne historien er fra February 2022-utgaven av VOGUE India.
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Denne historien er fra February 2022-utgaven av VOGUE India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Current affairs
Elif Shafak’s work abounds with references, memories and a deep love of Istanbul. She talks to AANCHAL MALHOTRA about the significance of home and those who shape our recollections of the past
A drop of nostalgia
A whiff of Chanel N°5 L'Eau acts as a memory portal for TARINI SOOD, reminding her of the constant tussle between who we are and who we hope to become
Wild thing's
Zebras hold emerald-cut diamonds, panthers morph into ring-bracelets that move and a turtle escapes to become a brooch -Cartier's high jewellery collection Nature Sauvage is a playground of the animal kingdom.
Preity please
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Honeymoon travels
Destination locked, visas acquired, bookings madewhat could stand between a newly-wed couple and pure, unadulterated conjugal bliss in some distant, romantic land? A lot, finds JYOTI KUMARI. Styled by LONGHCHENTI HANSO LONGCHAR
La La Land
They complete each other’s sentences, make music together and get lost on the streets of Paris—this is the love story of Aditi Rao Hydari and Siddharth.
A SHORE THING
Annalea Barreto and Mavrick Cardoz eschewed the big fat Goan wedding for a DIY, intimate, seaside affair that was true to their individual selves.
7 pheras around the buffet
Celebrating the only real love affair each wedding season: me and a feast.
Saving AI do
From getting ChatGPT to plan your wedding itinerary to designing your moodboard on Midjourneytech is officially third-wheeling the big fat Indian wedding
Love bomb me, please
Between breadcrumbing, cushioning and situationships, the language of romance seems to be lost in translation. SAACHI GUPTA asks, where has the passion gone?