Like concept cars, concept watches are many things folded into one seductive and highly publicized object. They are life-sized laboratories for the public to see; showcases for future implementations of technology and style, and intended to be as desirable as they are unavailable. Unlike concept cars, though, their watch equivalents have been awfully scarce, especially in an industry where a set of key players pride themselves on innovating. In the past 20 years, arguably the most exciting, stimulating, and innovative era in watchmaking history, there have been but a handful. Which makes them all the more significant. Some have been introduced as such, near prototypes introducing many new features, sprucing up the brand's profile. Others have denied being such creatures and released as products, only for the community to find out they were not ready to be mass produced. And some others still, shown under the shroud of secrecy, were never released. After the glamorous presentations are over, a concept watch can have various destinies. It sometimes becomes a product, which includes some degree of the original's technical creativity. Or it can be so advanced its author brand ends up being unable to materialize it in enduring form, especially as far as reliability is concerned. This is the story of a handful of these projects, with outcomes as diverse as the technologies and achievements they introduced.
LOW RISKS, HIGH REWARDS
Denne historien er fra Issue 70-utgaven av WOW Singapore.
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Denne historien er fra Issue 70-utgaven av WOW Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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NEW FRONTIERS
The outgoing CEO of TAG Heuer Julien Tornare shares his management style and values. No doubt these will remain consistent in his new role as Hublot CEO, just as they were in his Zenith tenure
STRUCTURAL STYLE
Parmigiani Fleurier CEO Guido Terreni explains the logic of the new Toric collection and takes us through his thoughts on style and elegance
THE CONVERSATION: APROPOS COMPLICATIONS
A watch with complications appeals to different sorts of collectors, and is quite different to a complex watch. The editors of Singapore, Malaysia and Thailand discuss the virtues of all sorts of complications and consider when more is really better...
EUREKA MOMENTS
Our extended look at gold in watchmaking comes to a close in this third and final part, with a look at five proprietary gold alloys. Of course, there are certainly more than five so we will leave the door ajar on going even further
MACHINE LEARNING
The mechanical calendar has been perfected over the last 100 years; it remains a challenge that invites multiple watchmaking and engineering approaches. We get into the nuts and bolts of how the perpetual calendar gets the job done
CULTURAL SENSE
The story of our calendar and why it is rife with anomalies
QUANTA OF TIME
Just as hours, minutes and seconds are quanta of time, so too are days, weeks, months and years. We finally explore the story of the perpetual calendar in particular, in a year that invites such ruminations
PURPLE REIGN
H. Moser Cie brings a brand new dial to the party with the Pioneer Perpetual Calendar Concept MD Purple Enamel Sincere Platinum Jubilee Edition
AUTUMN HUE
Grand Seiko continues its celebration of the 20th anniversary of Calibre 9R with the limited edition SBGA499
TWICE UPON A TIME
The world's greatest double tourbillon wristwatch, the Breguet Classique 5345 Quai de L'horloge is back, with new hand-finishing touches
