Switzerland is a weird place to see watches. To be clear, this is not a value judgment about buying watches in the historical home of watchmaking, nor the appeal of fine watches to Swiss people, for whom watchmaking is an inextricable part of everyday life. Instead, the disquietude is about why Swiss watchmaking is famous in the first place, which is really an accident of history. Just think back on the kerfuffle about "Swiss Made" just a few years ago; it all feels much more important to outsiders than to the Swiss. Much like the banking and pharmaceutical sectors here though, you cannot expect the Swiss to be emotionally vested in these areas because they are a part of the landscape, which visitors rave about. One does not, for example, drone on about one's home - when it comes to watchmaking, the Swiss leave it to watch bores to do that. The editors of WOW Singapore and Thailand certainly qualify for this, although it should be noted that WOW Malaysia is the edition that goes out of its way to run publicity on travel and tourist attractions in Switzerland.
Watches and Wonders Geneva finds the editor of WOW Singapore ruminating (visually, on IG Reels) on how lucky the Swiss are to have a veritable legion of tourism officers in the form of watch enthusiasts. Now in its second year of being a physical watch fair, Watches and Wonders Geneva did not disappoint in drawing the crowds and the brands, underscoring the limitations of digital events and uncoordinated physical novelty presentations. While Rolex and Patek Philippe are blessed with a surfeit of popularity, such that their stands at the big Geneva show are literally mobbed in the opening hours of the first day, other brands depend on these stars to draw the crowds.
Denne historien er fra Issue 69-utgaven av WOW Singapore.
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Denne historien er fra Issue 69-utgaven av WOW Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Hand-Finished Ceramic
Once thought impossible, Blancpain demonstrates how to bring handcraftsmanship to ceramic cases and bracelets with the Fifty Fathoms Bathyscaphe Quantième Complet Phases de lune 5054
Quanta Of Time
Just as hours, minutes and seconds are quanta of time, so too are days, weeks, months and years. We finally explore the story of the perpetual calendar in particular, in a year that invites such ruminations
Twice Upon A Time
The world's greatest double tourbillon wristwatch, the Breguet Classique 5345 Quai de L'horloge is back, with new hand-finishing touches
Coming In Thin
Bvigari’s releases for 2024 continue to stun the watch world with its trail-blazing innovation and sublime artistry
Light The Night
Luminox celebrates 35 years of existence by drawing on its heritage in the realms of the air, land and sea
New Frontiers
The outgoing CEO of TAG Heuer Julien Tornare shares his management style and values. No doubt these will remain consistent in his new role as Hublot CEO, just as they were in his Zenith tenure
Delighting To Surprise
Tissot CEO Sylvain Dolla weighs in on the novelties of 2024
Machine Learning
The mechanical calendar has been perfected over the last 100 years; it remains a challenge that invites multiple watchmaking and engineering approaches. We get into the nuts and bolts of how the perpetual calendar gets the job done
Expedition Hublot
A peek into the manufacture at Hublot reveals the amount of intricacies and technology behind the often quirky watches
STRUCTURAL STYLE
Parmigiani Fleurier CEO Guido Terreni explains the logic of the new Toric collection and takes us through his thoughts on style and elegance
