Jony Ive signs off the website of his creative collective, LoveFrom, with two startling, contradictory words: ‘Love’ and ‘Fury’, connecting them with a meticulously drawn ampersand. They suggest a more complicated and surprising designer than the purist who gave the enigmatic first-generation iPhone its Dieter Ramsinspired calculator interface.
Ive is unfailingly polite, solicitous and considerate in conversation, and yet every so often he uses the word ‘fury’ or ‘furious’, or ‘angry’. It makes him sound a bit like William Morris, who gave up design to campaign for socialism, complaining within the hearing of his clients of spending his life ‘ministering to the swinish luxury of the rich’. Ive certainly isn’t giving up design, but he suggests that, when discussing work in his studio, he is sometimes arguing with himself: ‘mostly it is an internal monologue’. He belongs to a generation of designers who grew up reading Victor Papanek’s Design for the Real World, which made the notorious claim that ‘there are professions more dangerous than industrial design, but not many.’
His career to date has been inextricably associated with the giant company that has done more than most to define modern industrial production, and perhaps even modern life. Though he stepped down from the chief design officer role in 2019, he still has Apple as a client, as well as Ferrari and Airbnb.
Denne historien er fra August 2022-utgaven av Wallpaper.
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Denne historien er fra August 2022-utgaven av Wallpaper.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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POLE POSITION
A compact Melbourne house with a small footprint is big on efficiency and experimentation
URBAN OASIS
At an art-filled Mexico City residence, New York designer Giancarlo Valle has put his own spin on the country's traditional craft heritage
WARM FRONT
Designer Clive Lonstein elevates his carefully curated Manhattan home with rich textures and fabrics
BALCONY SCENE
A Brazilian island hotel offers a unique approach to the alfresco experience
ENSEMBLE CAST
How architect Anne Holtrop is leaving his mark on the Middle East
Survival mode
A new show looks at preparing for a post-apocalyptic landscape (and other catastrophes)
FLASK FORCE
A limited-edition perfume collaboration between two Spanish craft masters says it with flowers
BLOOM SERVICE
A flower-shaped brutalist beauty in Geneva gets a refresh
SECOND NATURE
A remodelled museum in Lisbon, by Kengo Kuma & Associates, meshes Japanese and Portuguese influences to create a space that sits in harmony with its surroundings
Guiding light
Designer Joe Armitage follows his grandfather's footsteps in India, reissuing his elegant midcentury lamp and creating a new chandelier for Nilufar Gallery