We are writing the grammar of a new design language for the years to come.
WatchTime|July/August 2022
THE LAST WORD - Davide Cerrato, HYT's chief executive and creative director
We are writing the grammar of a new design language for the years to come.

In March 2021, independent watch company HYT announced it had decided to close its operations. Just one year later, HYT was reborn with new investment and under new management: Davide Cerrato, who previously acted as the managing director of Montblanc's watch division, was appointed HYT's chief executive and creative director. WatchTime reached out to Cerrato to talk about his latest career move.

What made you board the HYT spaceship? I'm 52 now, so I have more than 20 years of experience in watchmaking, with big brands and big groups. I think now it's really the moment for freedom. I wanted to have a start-up experience with an independent brand. Deep in my heart I'm a developer, so this thing of taking something small, and even burned, and rebuild the old architecture is something that excites me a lot. And then the creative freedom: When you are in a group, you have zillions of limiting barriers, and politics, and things. And at the end, you spend almost as much time to sell the direction that you created. Now, finally, I can go full speed in creating, and see the result after four months. This brand offers the possibility to express a lot from my past, everything that we lived with, the crazy first robots, and Mangas, and science fiction films, which always fascinated me like crazy.

When did you start with the relaunch? I joined the first of July [2021], but we really set up the team again beginning of September. And four months later, I had the first prototype of the Hastroid on my wrist, which is out of this world.

Denne historien er fra July/August 2022-utgaven av WatchTime.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra July/August 2022-utgaven av WatchTime.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA WATCHTIMESe alt
Mirror of Civilizations
WatchTime

Mirror of Civilizations

With the new Tonda PF Xiali Calendar (Ref. PFH982-1022301100182), Parmigiani Fleurier celebrates the Chinese New Year (Jan. 22, 2023) with a world premiere: a Chinese complete calendar that is covering a period of 12 years. This model follows the maison's earlier Gregorian Annual Calendar and the Tonda Hijri Perpetual Calendar, or Muslim calendar, a feat of miniaturization that was awarded the Grand Prix d'Horlogerie de Genève (GPHG) in the Innovation category in 2020.

time-read
6 mins  |
March - April 2023
Return Flight
WatchTime

Return Flight

Longines brings back the famous \"Majetek\" pilot watch from 1935 with a 43-mm case and new bezel system.

time-read
2 mins  |
March - April 2023
Black Capsule
WatchTime

Black Capsule

On January 31, Carl F. Bucherer unveiled five new versions of some of its most popular models in a different cosmopolitan city on the same day - each city having played an important role for the three generations of the Bucherer family over the past 135 years.

time-read
1 min  |
March - April 2023
Touchdown in Le Locle
WatchTime

Touchdown in Le Locle

Aaron Charles Rodgers (born Dec. 2, 1983) is a quarterback for the Green Bay Packers of the National Football League (NFL).

time-read
8 mins  |
September/October 2022
Flat Floor
WatchTime

Flat Floor

Just three months after Bulgari had unveiled the world's latest thinnest watch, the 1.8-mm Octo Finissimo Ultra (Ref. 103611), Richard Mille set a new world record with the RM UP-01 Ferrari (in 2021, Ferrari and Richard Mille had announced a multi-year partnership agreement).

time-read
1 min  |
September/October 2022
Tourbillon Waltz
WatchTime

Tourbillon Waltz

On June 26, 1801, Abraham-Louis Breguet (Jan. 10, 1747 Sept. 17, 1823) was granted a patent for a new type of regulator.

time-read
1 min  |
September/October 2022
Tudor's Tool Watch Is Back
WatchTime

Tudor's Tool Watch Is Back

Two years ago, Tudor started to quietly decommission its ETApowered Heritage Ranger from 2014, perhaps one of its most quintessential time-only models that had first appeared in the collection in the 1960s.

time-read
1 min  |
September/October 2022
License To Dive
WatchTime

License To Dive

Underwater explorers and frogmen play as prominent a role in the history of Omega's dive watches as do the seahorse and the world's most famous secret agent.

time-read
10+ mins  |
September/October 2022
HEART-STOPPING MOMENTS
WatchTime

HEART-STOPPING MOMENTS

The TAG Heuer Autavia embodies the excitement of 1960s motorsports and the optimism of the time. The new 2022 models reflect the Autavia's beginnings as a cockpit instrument and build on this history.

time-read
10+ mins  |
September/October 2022
The Lasting Influence of The Nineties
WatchTime

The Lasting Influence of The Nineties

A look back at the decade that saw an industry recover from crisis and steady itself at the cusp of a new millennium.

time-read
10 mins  |
September/October 2022