Alcohol consumption in India is estimated to touch about 6.5 billion litres by 2020 from about 5.4 billion litres in 2016, data from Statista revealled.
Revenue in the alcoholic drinks market amounts to US$1,371,385m in 2020. The market is expected to grow annually by 8.7% (CAGR 2020-2023).
The market's largest segment is beer with a market volume of US$522,299m in 2020. In global comparison, most revenue is generated in the United States (US$222,098m in 2020). In relation to total population figures, per person revenues of US$184.26 are generated in 2020.
Revenue in the whisky segment amounts to US$18,791m in 2020. The market is expected to grow annually by 8.5% (CAGR 2020-2023). In global comparison, most revenue is generated in India (US$18,791m in 2020). In relation to total population figures, per person revenues of US$13.62 are generated in 2020. The average per capita consumption stands at 2.6 L in 2020. Revenue (2020)+2.2% yoy is US$18,791m. Average Revenue per Capita (2020)+1.2% yoy is US$13.62.
The alcohol market in India divided into different segments such as country liquor, Indian Made Foreign Liquor (IMFL), beer, and imported liquor. By volume, India is the world's ninth-largest consumer of all alcohol, according IWSR Drinks Market Analysis, a London-based research firm. It is the second largest consumer of spirits (whiskey, vodka, gin, rum, tequila, liqueurs), behind China. India consumes more than 663 million litres of alcohol, up 11% from 2017. Per-capita consumption is rising.
Denne historien er fra October 2020-utgaven av Ambrosia.
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Denne historien er fra October 2020-utgaven av Ambrosia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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E-commerce In Alcohol Is The New Route To Market Strategy
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Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748
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The company is expanding its wings with an environmentally sustainable and energy efficient distillery
Excise revenues save the day for Maharashtra and Karnataka
The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.
Bacardi adds flavour to Indian market
Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.
