At a time of flat sales, why aren’t wineries actively innovating and searching for new customers? Forty years after a brief sojourn in wine, Coca Cola is rejoining the alcohol business. But, tellingly, they are not investing in wine. Hoping to court young adults, the company has partnered its Simply fruit juice brand with Molson Coors to create Simply Spiked Lemonade, a fermented sugar cane canned beverage. This comes less than a year after Coke introduced Topo Chico Hard Seltzer and Fresca Mixed.
Coke has been successful for decades by knowing what consumers, especially younger consumers, want. Sadly, wine companies are proving blind.
This was drilled home in Silicon Valley Bank’s latest State of the Wine Industry Report. Every year, the firm surveys wineries and crunches sales data to provide one of the best snapshots of America’s premium wine industry. At the start of 2021, Rob McMillan, the founder and head of the bank’s wine division, predicted that the year would spark a boom in alcohol sales as pandemic restrictions started to unwind. He proved partially right. “It turned out that a celebration did take place, but the wine category wasn’t invited to the party!” he admits.
Denne historien er fra April 30, 2022-utgaven av Wine Spectator.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra April 30, 2022-utgaven av Wine Spectator.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
New Zealand's Success Story
From small beginnings, the country’s wines have ascended to global prominence
Wine Is Healthiest Choice for Drinkers
Decades of research has linked light to moderate drinking, especially of wine, to a range of health benefits.
In Pursuit of the Perfect Crust
“Dough is always the hardest challenge for any home chef,” explains chef and restaurateur Tony Gemignani. “But it’s the foundation of any great pizza.”
SEAVEY VINEYARD
In Napa’s Conn Valley, a family-run winery marches to its own drum
CALIFORNIA RHONES Show Their Range
RECENT VINTAGES DELIVER EXCELLENT REDS AND WHITES IN AN ARRAY OF STYLES
Tuscany Comes of Age
Anchored by the 2021 vintage, Tuscan reds set a new standard of quality
The Absolute Best Places to Eat and Drink in America
PROFILES OF THE 63 WINE SPECTATOR GRAND AWARD WINNERS ACROSS THE COUNTRY TODAY, AS THE PROGRAM MARKS ITS 44TH YEAR
Events- A Grand Tour for Wine Spectator- a perfect day with an evening of outstanding wines.
A young couple in shorts and festival shirts sped into the ballroom of the New Orleans Marriott on a mission.
Big Wine Players Target Pinot Noir - Plenty of small winery owners are cashing out, either because they're looking to retire or they see selling as the best way to keep their label growing
Plenty of small winery owners are cashing out, either because they’re looking to retire or they see selling as the best way to keep their label growing
Restaurant Awards- Lazy Bear- Lazy Bear bills itself as a modern American dinner party. But it's so much more.
Lazy Bear bills itself as a modern American dinner party. But it’s so much more. This Mission District restaurant effortlessly strips away the formality of a multicourse dinner and replaces it with conviviality, nostalgia and curiosity. With reverence for time and place, Lazy Bear is an ode to California where guests dine in concert with the season and can explore diverse wines, including an impressive collection of older California vintages.
