“If I was not changing and evolving as consumer demand changes, my business would not be prospering.”
—Patricia Massey Welter, owner of Suncoast Pilates and Balanced Body Master instructor in Palm Harbor, FL
OTHER CERTIFICATIONS: personal trainer, group exercise instructor, aquatic instructor, NIA (dance exercise), Gyrotonic, CoreAlign, Balanced Body MOTR and Bodhi Suspension System
HER STORY: When I opened my studio 23 years ago, I offered personal training, group and aquatic exercise, NIA and yoga for privates and classes. (I had yoga instructors on staff, though I myself am not a yoga teacher.)
HOW IT HELPED HER BUSINESS: It attracted a large number of clients interested in different modalities to the studio. Over the years, I weaned all my clients off every discipline but Pilates. In fact, 100 percent of my personal training clients ended up switching to Pilates.
More recently, I’ve added certifications in Balanced Body CoreAlign (I’m also a CoreAlign Master Instructor), Gyrotonic, Balanced Body MOTR and Bodhi Suspension System. The CoreAlign in particular has been a huge draw for our clients, as it allows them to be challenged in a vertical, weight-bearing environment.
The only exception: Yoga people are often yoga people; only a small percentage converted to Pilates, due to price point and the breathing pattern change.
ADVICE FOR OTHER STUDIO OWNERS :
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Denne historien er fra March - April 2020-utgaven av Pilates Style.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Finding New Momentum
Overcoming obstacles caused by the pandemic, the virtual version of this popular festival still achieved its goals.
Carola Trier's Extraordinary Journey
In his authoritative biography of the first woman to open a studio, Reiner Grootenhuis delved into her personal papers to tell the harrowing story of her time in a prison camp during World War II.
Racism in the Pilates Industry
Incidents of police brutality and the ensuing Black Lives Matter protests have shed a bright light on systemic racism in the U.S., including in the Pilates industry. Here, Black instructors share their experiences.
For Self-defense
Moves of the Month
Comfort Food Made Healthy
This fall, cozy up to tantalizing comfort food that’s also healthy. A new cookbook from Kristin Cavallari shows you how.
Pilates Postcard
A Pilates teacher shares how the method is making waves abroad.
The Ultimate Gift
One year ago, Kahley Schiller’s life was completely upended by an extreme health crisis. But thanks to her 20-year Pilates practice, the 40-year-old was able to recover quickly.
Revelations
For Sarita Allen, a star of the Alvin Ailey American Dance Theater, and a protégée of Kathleen Stanford Grant, Pilates was key to her decades-long career.
Meaning WITHIN THE Movement
The Five Elements of Chinese Medicine help you go deeper into your practice, promising plenty of play along the way.
PILATES IN THE HOOD
Though she’s trained many top stars, Kim Carruthers says she’s most proud of her work as the founder and director of a nonprofit bringing the method to underserved communities.
