Get Ready For Some Gwynergy...
Women's Health Australia|July 2017

Whether she’s on screen, making headlines or calling wellbeing trends years before the world catches on, Gwyneth Paltrow isn’t afraid to attract attention. A goop insider takes us BTS at her wellness empire to meet the lady herself – funny, fit and surprisingly down-to-earth.

Jean Godfrey
Get Ready For Some Gwynergy...

As a beauty editor for most of my career, I’m used to working in a cloud of fragrance Monday to Friday. Thankfully, today’s scents are 100 per cent chemical-free. At the desk of my current boss, beauty wellness-lifestyle guru Gwyneth Paltrow, we’re surrounded by sample bottles, all worthy candidates for goop’s next ‘clean’ perfume. Every one of the possibilities is completely free of the toxins common in conventional fragrances, but jam-packed with incredible-smelling plant essences. Paltrow’s been diligently spraying her faves on the wrists of fellow goop-ers (there are 72 of us) all morning, gauging reactions, considering and reconsidering. The end result? Her office is a cloud of earthy-spicy-fresh-woodsy scent. “I’m in perfume-testing hell,” she sighs, happily.

Paltrow, or GP, as my co-workers and I generally call her, is entirely undisturbed by the intensely fragrant air around us. It could be because she’s coming off an eight-day, goat’s-milk-only cleanse and practically any food that’s not goat’s milk would taste good to her. Or it could be that the stew she’s sprinkling Maldon salt into is indeed, as she says, “fucking delicious”.

“Let’s see, it’s got butternut squash, chicken sausage…” She fishes around in it. “Chickpeas! Japanese turnips, chard, carrots…”

Fresh from goop’s new test kitchen, the stew may very well end up on goop’s Instagram, in one of GP’s best-selling cookbooks or in a food story on the site. GP doesn’t so much drink the Kool-Aid (or goat’s milk) as live it, eat it, wear it and share it with the world.

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