A New Way With Yarn
Simply Crochet|Issue 108
Bespoke garments and yarn vending machines – Emani Outterbridge is the young entrepreneur bringing fresh ideas to the crochet world
Hannah Cross
A New Way With Yarn

Have you ever dreamed of living a life of yarn? Emani Outterbridge has. Not only did she dream it but she is making it a reality. At only 24, Emani is the CEO and creator of Emani Milan with almost a decade of experience in her business. She creates custom pieces for clients, sells her crochet patterns, teaches courses, has her own line of yarn and more. Putting her heart and soul into the business is what Emani does every step of the way and her success is a testament to how ambitious she is. I found out from Emani about how it all began, where she is heading next and what it’s like to work with major celebrities.

DISCOVERING TALENT

It all began back when Emani was only 15 years old and she needed to come up with a business plan for an entrepreneurship class she was taking a school. Seeing as she already knew how to crochet she figured that it was a great idea to combine the two and she launched Emani Milan (and passed her class of course).

Since beginning the business it has grown from strength to strength and Emani’s talent for both crochet and business shines through. Emani attributes much of her success to her ability to engage with her audience and potential clients with her honest, transparent and fresh approach. It has meant that people naturally gravitate towards her and the exciting projects she takes on. Not only does Emani have a strong online presence though, she lives and breathes her work in real life. “Wherever I am I always make sure I’m stepping out in my crochet pieces so this helps a lot with sales, as word of mouth is really the best form of promotion.” She recounts many conversations of people being amazed that she created her outfits herself, which we all know as crafters is the best compliment anyone can pay you.

DRESSING THE STARS

Denne historien er fra Issue 108-utgaven av Simply Crochet.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra Issue 108-utgaven av Simply Crochet.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA SIMPLY CROCHETSe alt
"I MADE GRANNY SQUARES! NOW WHAT?"
Simply Crochet

"I MADE GRANNY SQUARES! NOW WHAT?"

Brush up on your technique with our simple guide...

time-read
3 mins  |
Issue 126
new dimensions
Simply Crochet

new dimensions

With a unique shape that gives it a bias drape, this stylish wavy scarf by Amy Overbury is truly one of a kind

time-read
2 mins  |
Issue 126
Woolmouse/Lovehandyed
Simply Crochet

Woolmouse/Lovehandyed

Meet an indie dyer and indulge in a design with their skeins

time-read
2 mins  |
Issue 126
TONI'S JOURNAL ...from the studio
Simply Crochet

TONI'S JOURNAL ...from the studio

Keep track of your stash with crochet expert Toni Lipsey's top tips for creating a system to organise your skeins, balls and notions once and for all...

time-read
3 mins  |
Issue 126
FAMILY AFFAIR
Simply Crochet

FAMILY AFFAIR

After deciding to turn her crochet hobby into a business, Jo Bunclark of Marlow and Chestnut began collaborating with an unlikely partner - her own five-year-old daughter!

time-read
4 mins  |
Issue 126
YARNBOMBS away!
Simply Crochet

YARNBOMBS away!

Crochet designer Eleonora Tully of Coastal Crochet journeyed to Italy for the Yarn Bombing Festival - and brought the magic back for Simply Crochet readers!

time-read
5 mins  |
Issue 126
Petite pasture
Simply Crochet

Petite pasture

This wavy grass plant has attracted a ladybird visitor

time-read
3 mins  |
Issue 125
UK YARN SHOP LOVE
Simply Crochet

UK YARN SHOP LOVE

Wherever you are in the UK, your local yarn shop is a place to indulge in your craft. Step inside and discover the community on your doorstep

time-read
2 mins  |
Issue 125
Fire starter
Simply Crochet

Fire starter

Set your soul - and style - ablaze with this floaty filet-stitch wrap designed

time-read
2 mins  |
Issue 125
Talavera BLANKET
Simply Crochet

Talavera BLANKET

Bring Spanish sunshine into your home with the bright colours and textured stitches of Ana Morais Soares' seven-part Talavera blanket crochet-along

time-read
4 mins  |
Issue 125