Design Moment Apple G3
Australian House & Garden Magazine|October 2017

This game-changing computer model put the elegance back into technology and design, writes Chris Pearson.

Chris Pearson
Design Moment Apple G3

 At a special presentation in California in May 1998, the air was electric as Apple CEO steve Jobs unveiled the company’s latest computer. Apple was struggling in the market and this new design could make or break it. As the room fell silent, Jobs uncovered the iMac G3.

Sinuously curved, the translucent blue plastic case was almost lickable. “The back of our computer looks better than the front of the other guys,” said Jobs. “it looks like it’s from another planet. A planet with better designers.” This was a compliment to Jonathan Ive (pictured), Apple’s then vice-president of industrial design and future architect of the firm’s signature aesthetic.

The G3 sported clean lines and attention to detail but, most of all, it seduced the senses. even the prosaic mouse and keyboard emerged from Ive’s studio luminous and tactile, while the internal modem meant one less box to clutter the desk.

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Denne historien er fra October 2017-utgaven av Australian House & Garden Magazine.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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