In 2014, when ‘Ritz, (full name Ritika) of Iqrup + Ritz couldn’t find the right furniture for her apartment, her response was to create a contemporary design brand that valued beautiful design, expert craftsmanship and ease of accessibility.
Even before one enters the Iqrup + Ritz store, one is intrigued by the brand’s name and the story behind it. Owners Iqrup Dhamija and Ritika Dhamija express a symbiosis between the meanings of their names and their intent for the store, by giving it the unique name Iqrup + Ritz.
“The name is an apt representation of our personal design sensibility and vision. Iqrup’s first name means ‘one form’ and Ritz (Ritika’s nick name) embodies luxury and glamour so the name of the brand connotes both design form and luxury,” explains Ritika Dhamija, Co-Founder, Iqrup + Ritz.
The Gurgaon based store has become synonymous with quality and affordable luxury. When you walk into an Iqrup + Ritz space it doesn’t look like a store. It looks like a home, and a luxurious one at that! An obsession with detail, a fresh aesthetic and a sophisticated palette form the core of the brand’s design and store display philosophy.
Denne historien er fra May 2018-utgaven av Home Review.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra May 2018-utgaven av Home Review.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Retail Therapy - Clean Clever And Classy
In 2014, when ‘Ritz, (full name Ritika) of Iqrup + Ritz couldn’t find the right furniture for her apartment, her response was to create a contemporary design brand that valued beautiful design, expert craftsmanship and ease of accessibility.
Tastefully Inspired
HS Desiigns’ recent and complete revamp of a home speaks of modern sophistication and vernacular charm in equal parts. The best part is that the stunning masterpiece of a home, even though eye-catching is decidedly understated.
Advances In Material Science
In the construction industry, it’s probably a challenge to keep pace with leading trends. While trends have their phases, it is important to take some of them seriously. Let’s take a look at some trends and international influences that are accelerating energy efficient design.
Eco-Friendly Fenestrations
Weatherseal goes ‘green’ with its first experiential store in Hyderabad.
Faucets Faucets Faucets!
Roca launches 5 new Wall mounted Basin Mixers along with an all new range of Naia faucets.
Handcrafted Stories
Meaning ‘yellow string’ in English, Peeli Dori engages your home with its range of stationery products, fashion accessories, apparels, home accessories and art work - all adding a streak of colour to the surrounding.
A Textural Narrative
Making architectural changes before embarking on the details of furniture and design, Tejal Mathur has imparted the feel of a bungalow to this apartment in Mumbai, with a skylight enhancing the perception.
Small Products Big Design
An office in Chakan, Pune, for a manufacturer of high tech electronics for automobiles has been designed by VDGA to create an ambience which not only does justice to the quality of the work carried out within its walls, but also becomes a workspace to look forward to for the staff.
Equipped With A Vision
Equipped with a vision, the last two decades have seen Yantra windows act as an important fiddle in tuning the architectural realm. Nikhil Daswani, Associate Director, shares his views on the industry and on the road ahead.
Architecture Of The Future
With technology inching its way towards architecture, the scope of architectural trends is increasing. Advancements in building technology and access to new materials allow architects to attempt new feats in design and construction.
