Peugeot's double bill: Try these two for size
Finweek English|16 January 2020
Peugeot’s small entry-level city car and its large SUV aim to support the brand’s market share gains.
Glenda Williams
Peugeot's double bill: Try these two for size

Locally, Peugeot has been reinventing itself. Spearheaded by turnaround specialist Xavier Gobille, Peugeot Citroën SA's new CEO, its focus has been on brand value, product enhancement and customer satisfaction. The latter was achieved by closing 30% of Peugeot’s dealerships and appointing new ones in the drive to improve after-sales efficiency.

Peugeot aims to get “back in the race” through tough tactics and a product value offering. The brand’s market share at its relaunch in September 2019 was 0.6%. This is higher than 0.2% in 2018. According to Gobille, the company aims to have 2.5% of the market by 2021.

Emotion must always be at the core of the automobile experience for Peugeot. It plays with the senses, evident in both its small entry-level Peugeot 108 and its largest SUV, the 7-seater 5008.

Perky little city slicker

Peugeot’s 108 takes on the city vehicle market segment with its extroverted entry-level model French flair and Japanese engineering (via a Toyota alliance) merged to produce a compelling and cost-effective city slicker.

Peugeot’s entry-level city car is an urban run-around. The car has some quirky styling and the compact 108 model features a chunky bonnet, fog lights and LED daytime running lights, reduced front and rear overhangs as well as flip-opening back windows. The rear end showcases Peugeot’s signature three claw-mark taillights.

Denne historien er fra 16 January 2020-utgaven av Finweek English.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra 16 January 2020-utgaven av Finweek English.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA FINWEEK ENGLISHSe alt
THE HEALTH OF SA'S MEDICAL SCHEMES
Finweek English

THE HEALTH OF SA'S MEDICAL SCHEMES

As the Covid-19 pandemic abates, finweek takes a look at the financial performance of some of the largest players.

time-read
7 mins  |
5 November 2021
The effect of Gilbertson's departure
Finweek English

The effect of Gilbertson's departure

With Ntsimbintle Holdings now the major shareholder of Jupiter Mines, it could change SA’s manganese industry.

time-read
3 mins  |
5 November 2021
Making money from music
Finweek English

Making money from music

Why investors are increasingly drawn to the music industry.

time-read
3 mins  |
5 November 2021
Conviction is key
Finweek English

Conviction is key

Sandy Rheeder plays a critical role in Mukuru’s mission to open up financial services to the emerging consumer market in Africa through tailor-made technology solutions and platforms.

time-read
5 mins  |
5 November 2021
The post-pandemic toolkit
Finweek English

The post-pandemic toolkit

How CFOs can use technology to support growth.

time-read
4 mins  |
5 November 2021
Big city living exodus
Finweek English

Big city living exodus

Mini cities like Waterfall City and Steyn City are redefining city-style apartment living.

time-read
3 mins  |
5 November 2021
Big compact, big value
Finweek English

Big compact, big value

Handsome, with a hefty level of standard specification, the roomy Haval Jolion compact crossover is a great value proposition.

time-read
3 mins  |
5 November 2021
On barriers to entry
Finweek English

On barriers to entry

There are various ways in which a company or sector can achieve competitive dominance. They usually make for good investments.

time-read
2 mins  |
5 November 2021
Fear and greed in one index
Finweek English

Fear and greed in one index

To buck the trend, when markets are hot or cold, is a tough thing to do. However, it can deliver solid returns.

time-read
3 mins  |
5 November 2021
Africa's largest data centre facility coming soon
Finweek English

Africa's largest data centre facility coming soon

Vantage Data Centers plans to invest over R15bn for its first African data centre facility in Attacq’s Waterfall City.

time-read
3 mins  |
5 November 2021