The original goal

When you first came to Value Research Online, your first goal was likely to locate great funds to invest in. Here's how to best do it.

- Dhirendra Kumar

Last month, I started what I called was a walkthrough of Value Research Premium. Our Premium service has many parts and my goal is to familiarise you with all of them, major as well as a minor.

So, for this month's feature, let me ask you the most basic question possible: why do you come to Value Research Online?

Of course, the answers are as varied as the mutual funds and equity information and analyses on the website. I'll narrow it down to a more focused question: why did you come to Value Research Online for the first time?

Many of you first came to Value Research so long ago that you may not remember. However, I have a good idea. Based on the search information on our site and through Google, we know that most people first come to Value Research to look for a specific mutual fund. Typically, either they are searching for something like 'best equity fund', 'best tax-saving fund', or 'good fund for income', or they type in the name of a specific mutual fund and they are looking for information and analysis about that fund.